Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 

My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.


Lightweight Feel: If you style your hair with a straightener every day, you know how taxing it can get to hold a heavy product above your head while you utilise its magic. Thankfully, one of the key elements of the original ghd V Gold Styler has been maintained in the new model — its lightweight feel. We promise your arms won’t ache even after a solid session using this straightener!

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For me, the first and still very best of all ceramic stylers [and my dad is a hairdresser too]. It heats up fast, cools down relatively fast, works wonderfully and lasts a long time. In 11 years, I've bought two such stylers. The first one eventually died after 6 years of daily use, rarely skipping a day, while my second one is still going strong. I have no reason to recommend any other styler but this one. My hair is long and very fine.
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