Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.

“Amazing! I have used a high-end salon-quality CHI flat iron for years, thinking it top of the line. I tried Conair Infiniti with rather low expectations but needed a backup at a reasonable price. Boy, am I glad I got off my high horse and took the plunge! This is the best flat iron I’ve ever owned. I have dry hair, and this leaves it looking shiny, soft, smooth, and moisturized. My CHI still straightens wonderfully, but my hair still looked a bit straw-like (even while using flat iron protectant every time). I am totally sold and thrilled with my Infiniti, and the price is AMAZING for something that FAR outperforms its salon-priced counterparts. It’s well-made, sturdy, pretty to look at, heats up quickly with functional, easy-to-read controls, and has a comfortable weight and handling. I love mine and no longer even bother with the CHI anymore. My hair is soft, shiny, healthier and SO much less ‘fried’ than before, even with daily use.”

Love this flat iron
An upgrade from their since discontinued Eclipse Styler, you won't be tempted to heat this flatiron up to 450 degrees, because the temperature dial is always stuck on one number: 365 (the ideal heat to mold hair without frying it, according to the scientists at GHD). Underneath each of those 365-degree plates are three fancy sensors that measure the density of the hair in the iron so that it can maintain consistent heat regardless of the chunk of hair you grab. The result? Silky, shiny hair with zero frizz.

all the family love ghd straighteners and we would not buy any other straighteners because of the fantastic quality and longevity of these items.
Just received my ghd classic I inch iron looooooooove it. Love it heat up fast and the lcd light is very good feature. And it gave my hair very nice look after using it. Now just have to see how long this machine would last loving it so far
The historical dictum to brush hair with one hundred strokes every day is somewhat archaic, dating from a time when hair was washed less frequently; the brushstrokes would spread the scalp's natural oils down through the hair, creating a protective effect. Now, however, this does not apply when the natural oils have been washed off by frequent shampoos. Also, hairbrushes are now usually made with rigid plastic bristles instead of the natural boar's bristles that were once standard; the plastic bristles increase the likelihood of actually injuring the scalp and hair with excessively vigorous brushing. However, traditional brushes with boar's bristles are still commonly used among African Americans and those with coarse or kinky textures to soften and lay down curls and waves.
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.

A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:
Since the 1970s, women have worn their hair in a wide variety of fairly natural styles. In the 1980s, women pulled back their hair with scrunchies, stretchy ponytail holders made from cloth over fabric bands. Women also often wear glittery ornaments today, as well as claw-style barrettes used to secure ponytails and other upswept or partially upswept hairstyles.[14] Today, women and men can choose from a broad range of hairstyles, but they are still expected to wear their hair in ways that conform to gender norms: in much of the world, men with long hair and women whose hair doesn't appear carefully groomed may face various forms of discrimination, including harassment, social shaming or workplace discrimination.[35] This is somewhat less true of African-American men, who wear their hair in a variety of styles that overlap with those of African-American women, including box braids and cornrows fastened with rubber bands and dreadlocks.[36]
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
The Herstyler flat iron comes with a protective glove which will probably come in handy as this professional straightener can heat from 180°F up to 500°F. It makes it really good at straightening thick and frizzy hair, yet the controls don’t have exact numbers in between the minimum and the maximum, so you’re supposed to guess the current temperature.
Literally the best flat iron I have used to date. The heat is always consistent no matter if my hair is wet or dry. I love how it heats up and beeps as soon as its ready in 30 seconds or so. I only have to spend one pass in each section.
I previously purchased this item from a salon for 2x the price and loved it before it finally died 2 years later. Purchased from this seller and was a bit concerned from previous reviews about it being fake . As far as I can tell it is authentic was able to register the product with serial number on ghd website works wonderfully and I am very happy with my purchase.

* * * Update: After returning the above-described item, I bought a ghd Classic Styler in-person from one of their authorized salon dealers (info at ghd's site). When I went to register the hologram and date codes, the ghd site accepted them on the first try. Also, the second unit I bought HAD country-of-manufacture information on the box and on the date sticker (made in China, which some other comments said isn't legit, that seems to be wrong). My unit labeled made-in-China is the one that registered successfully with ghd. Also my second purchase - from the authorized dealer - had a lot of information printed on the bottom of the box, including a bar code, web info, consumer information phone number, design info and information about the product. The unit I purchased from Amazon had NO printing on the bottom of the otherwise authentic-looking box. Draw your own conclusions. Bottom-line: if you buy a ghd styler here, double and triple-check that your unit is for real.


Smooth and doesn't pull...it's so much better than my last flat iron and I style my hair in much less time
love it...Worth It...This product would be great for thin or short hair and fantastic for swirls....I loved this styler two in one straightens and curles perfect cureles and beach waves takes me 5 min to straighten n style my hair I have pretty stabborn hair and most of all I like that it has only one button on/off so I don't have to think what temperature to choose )
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