Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Hair care can be hard to shop for. You want to be picking products that are effective enough to achieve your desired results, without having to pay an exorbitant amount to get the job done. When it comes to hot tools, you also want to make sure you'll be using a product that won't cause undue damage to your hair — totally fried tresses are the opposite of chic. And while there's a whole world out there of pricey pro-level straighteners from high-end hair brands, it turns out it's actually possible to score a satisfactory straightening tool for much less.
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
We have scoured through the natural hair scene to narrow down the options. Based on popularity, quality of ingredients, and overall effectiveness, our top 10 hair stylers collection was born. Not surprisingly, this collection features some of the most beloved brands on the scene such as EDEN Bodyworks, Carol’s Daughter, Aunt Jackie’s, and more. Of course, no collection is complete without the constant favorite of Ecoco! We offer only the best formulas in this collection to give your curls the hold and styling help they need to pull off any look with ease. While gels and pomades are important for laying perfect edges and achieving that sleek look, we also include other options in this collection of top natural hair stylers.
Smooth and doesn't pull...it's so much better than my last flat iron and I style my hair in much less time
Sure, the drugstore flat iron you used on its highest setting back in the day was clunky and had a tendency to fry your hair if you glanced away for more than a second, and okay fine, your mom probably told you that you looked a little “emo” from time to time. Luckily, those days are long gone and hair straighteners have truly come a long way since the days of The Jersey Shore.
I love these my first real ghd styler it really is better than all the rest

Love the styler.

you me the nicest greeting and thank you for your dealings upscalei will deal with you thanksi will deal with you


Can't fault ghd's
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.

Read all the reviews before ordering. My daughter has long curly hair and of coarse wants straight hair so nowshe can have both with minimal fuss and without destroying her beautiful locks. Using it in australia so dual voltage was important.
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
I have tried other hair straightener and I have always come back to ghd. My last pair was bought in 2006 and it is still going strong only bought these pair because of special discount. Not disappointed but because I have thick and long asian hair I find the wide plate works better for me.
I was very hesitant to buy this product because of some of the reviews where people received a fake ghd but when I got mine it not only looked identical to the flat iron on the official ghd site I was able to successfully register my ghd iron to guarantee the 2 year warranty and such .i am really happy with my product so far and happy that I could buy it at such a discounted price
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!

this came highly recommended by a friend and I have been very pleased with it. I used to blow dry my hair and this is a quicker solution. Very good quality.
I've tried other brands of straighteners and I have to say you really can't beat ghd's. They heat up really quickly and leave your hair shiny and soft. Having wasted money on other straighteners I wouldn't buy anything else again
Bought this as a gift for my girlfriend. She loves it. Got it for cheaper than they sell the same one at those make up stores in the mall.

The Karmin G3 Salon Professional Ceramic Flat Iron is one of our picks because not only does it perform great, it has a 3-year warranty that backs it up; not something you see with every flat iron in the market. This hair straightener features 1-inch pure tourmaline ceramic plates that can heat up in less than 30 seconds. It has a tangle-free swivel cord and is dual voltage. And it makes use of micro-porous technology and infrared heat to lock in the moisture and natural oils of your hair so it looks healthy, silky, shiny, and straight.

I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.
This straightener is awesome especially if you travel. Unlike the chi you do not need a converter in europe. Just plug in an adapter and you are set
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14]
“Amazing! I have used a high-end salon-quality CHI flat iron for years, thinking it top of the line. I tried Conair Infiniti with rather low expectations but needed a backup at a reasonable price. Boy, am I glad I got off my high horse and took the plunge! This is the best flat iron I’ve ever owned. I have dry hair, and this leaves it looking shiny, soft, smooth, and moisturized. My CHI still straightens wonderfully, but my hair still looked a bit straw-like (even while using flat iron protectant every time). I am totally sold and thrilled with my Infiniti, and the price is AMAZING for something that FAR outperforms its salon-priced counterparts. It’s well-made, sturdy, pretty to look at, heats up quickly with functional, easy-to-read controls, and has a comfortable weight and handling. I love mine and no longer even bother with the CHI anymore. My hair is soft, shiny, healthier and SO much less ‘fried’ than before, even with daily use.”
I have NEVER, I repeat, NEVER been able to get a curl in my hair. I got a perm when I was a kid and the ish fell out! Anyways, I bought this at Target just in case I needed a QUICK AND EASY return (smell what I'm stepping in, Amazon?), and I have to say I am amazed. I read the directions thoroughly, because let's face it - this thing looks a little terrifying and conjures memories of getting my hair wrapped up in a spiral brush as a kid. Small brushed pieces, 1-inch, face towards the head, yadda yadda, some beeping, stay calm...VIOLA - magic curls. I actually plugged this beautiful baby in at my desk at work, and used a pocket mirror to test it out, I couldn't stand the wait! I also tested a piece of my boss' hair for good measure. She is purchasing one ... full review

was able to register the product with no problem great deal on an authentic ghd flat iron as this costs 180 at the salon
Great product. Quick shipping.
I had a set of ghd straighteners a few years back and my daughter always said they were the best she used.this new set is of apparent equal standard containing the straighteners and a heat resistant mat. The real bonus with these is the heat limiting built in setting of 185 degrees which ensures no hair burn. The second bonus is the hot plates being both above and below the hair.great and highly recommended
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I was scared when ordering this product because I read a few reviews about people receiving knock offs of the ghd. I took the chance however and ordered I am so happy to say that I am the chosen one . I was able to register my ghd on the website and it comes with a 2 year warranty. The straightener itself works wonders it heats up so fast and leaves hair so soft. The only bad thing about this is that I am wanting to straighten my hair everyday haha. But honestly it was well worth the money spent
Twist And Curl – The awesome folks at Good Housekeeping couldn’t have put it better than this: curling your hair with a flat iron is like curling ribbon with a pair of scissors. To do this, simply clamp your hair straightener around a piece of hair as you normally would when straightening, except flip the entire tool, so your hair is now wrapped around one of the plates. Holding the tip of your hair for support, simply glide the straightener down the entire length of hair and just like magic, you’ve made a curl!
Great flat iron does the job well.

My stylist recommended this product. It heats up in 30 seconds and straightens on the first swipe. I am able to straighten my hair in half the time it used to take me and also it doesn't seem to create the breakage or damage other straighteners cause.
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Genuine ghds so great quality as expected👍🏻 very happy and great value. Ghd eclipse are a bit better in my opinion but are much more expensive so if you’re on a budget this is an affordable high end product.
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.

I have purchased may flat irons in the past and the ghd is far superior than all others. Heats fast and turns offwithin 30 mins. If not in use. This is soo worth the money. Thanks amazon
I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.

Really good


This is an amazing styler I've used regular curling irons for the last couple of decades with my preference being a fatter iron. This is the first time that I've used a flat iron. I had a lot of fun playing with it and was surprised by how well and how quickly it worked. It heated almost instantly sounding a chime when it was ready to use. I sectioned off my hair and used it according to the directions on their website. It felt so slick and smooth as I pulled it down my hair that I wondered if it even made contact. However my hair was warm and perfectly straight so it did the trick it only took a few minutes for my entire head of hair to be stick straight. That's not how I wear it I was just playing. I found directions online for curling with the ghd styler and went to work. It was a little tricky at first because I was using it a way that I never used a curling iron. It didn't take long for me to get the hang of it and soon I had loose waves and curls that looked and felt wonderful. I'm thrilled with it the ghd classic styler that I received is genuine. Based on the comments here I immediately went to the ghd website and registered it and verified that it was the real deal. The only problem I had was reading the tiny date code printed inside the unit. I finally had to take a picture of it with my phone and enlarge it a little so I could make out the numbers.
This lightweight styler heats up quickly and has 5 advanced heat settings which reach a top temperature of 230 degrees; making it ideal for people who have thicker or curlier hair. The inclusion of a long swivel cord makes it easy to move the styler around your head so you can fully straighten the hair at the back. Because of the shape of the plates, you can use them to smooth the hair down for perfectly sleek hair, or use their curved edges for gorgeous curls.
4 Out of 5 for ghd am I mad well not quite. These are excellent and certainly professional level instruments. Balanced good weight easy to use except and thoroughly well designed.hairdryer is quiet ish with more than enough power and settings to deal with most types of hair and styles. All in all an absolute delight.straighteners are almost perfect this is where the the small problem lies. First of all the good bits. Solid construction good smooth plates well balanced. Now the issue the settings. I know these are probably are professional and my gripe may be invalid but the heat setting is not high enough. Could be a decision made people who use them all day but for a once a day use I'd have preferred to be able to turn the heat up.
Love this product. Had my last one same thing lasted 9 yrs till I dropped it. Great straightener.

If you lived through this particular time in our world history, then you probably remember the super straight hairstyles that we all sported a time or two (bonus points if you took a photo of yourself like this in your bathroom mirror using a digital camera!). For reasons we may never know for certain, sharp and straight hair was the hairstyle of choice back in the early 2000’s giving the good old hair straightener somewhat of a bad reputation.
heats up so quickly takes less than a minute I swear works like a dream. I love mine.
I was a bit worried with buying a ghd hair straightener over the internet and I thought the cheaper price was too good to be true but I was able to do some research and was delighted to discover that the ghd I was sent was a genuine product it works great.

This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.US two pin plug
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig). 

This is a really lovely gift set the packaging is so nice and the presentation makes it feel really special. The brush and hair clips are both very nicely made I don't really understand the design of the clips exactly as they are very flexible but they certainly hold my hair well during styling the brush is as a brush is... Brushy I have very fine hair and it tends towards the static this made the issue slightly worse. I plan on sticking with my regular wooden brush. The carrying bag and heat proof mat are both well made not quite my style as the quilted look isn't my favourite but both are quite posh and it's just really handy to have somewhere to always put the straighteners wherever I am. I particularly like the silicon cap to put over the end of the straighteners though it's very minimalistic and I think I'll use this item the most.as for the straighteners they are just as good as ghd are renowned for. They heat up really quickly and they beep to let you know when you switch on the power and when they are ready. I appreciate the auto off feature too that switches off after 30 minutes just in case. The plates are smooth and don't catch my hair too much there is a slight issue with that and one of the seams it doesn't always happen but sometimes I do catch a hair. Overall I'm really pleased and looking forward to lots more good hair days.
I bought this knowing that it had great reviews and hoping that I wouldn't receive a fake like some others had reported in their reviews. I was fortunate enough to receive the real ghd classic styler successfully registered it on the ghd website and have loved it every single time I used it.i am half puerto rican with very naturally curly hair and this works wonders. It offers a all day straightening power and works wonderfully when I use it to curl the ends of my hair also.if you can take the risk of possibly getting a fake I highly recommend this product. Well worth every penny.

You need to make sure that your flat iron is very light, feeling comfortable in your hand as you style your hair. You’ll also want it to have a tangle-free cord because that’s just a hassle you don’t want to have when you’re focusing on doing your ‘do right. Or, you can just go for a cordless hair straightener to get rid of that potential problem altogether.
In the early 1870s, in a shift that historians attribute to the influence of the West,[26] Japanese men began cutting their hair into styles known as jangiri or zangiri (which roughly means "random cropping").[27] During this period, Asian women were still wearing traditional hairstyles held up with combs, pins and sticks crafted from tortoise, metal, wood and other materials,[14] but in the middle 1880s, upper-class Japanese women began pushing back their hair in the Western style (known as sokuhatsu), or adopting Westernized versions of traditional Japanese hairstyles (these were called yakaimaki, or literally, soirée chignon).[27]
I haven't checked to see if its registered and original but it is phenomenal love it

If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.

Have been wanting a pair of ghds for ages but couldn't justify the cost got these for 78.00 and well worth the money. I've only had them a week but I've already used them for straightening and curling. They just make styling easy and glide through the hair smoothly. I've got thick curly hair and my hair stayed shiny straight and manageable even after I had been out in the adverse weather conditions usually only have to look at a cloud and my hair kinks and frizzes registered the product on the ghd website straight away no problems there.very happy just wish I'd bought them sooner and saved myself the stress of styling my hair and then having to put it up before I've even arrived at work because it's been ruined in the heat humidity wet.can't fault the product or amazon fast delivery great


Very happy with the ghd iv styler a replacement for my previous ones that I had for a good few years.money well spent.
There are 12 heat settings on this brush with a selectable temperature range from 250-450°, so it can be used on all types of hair even though it’s best on thick locks. However, this model does not generate negative ions, which are the best weapon against frizz and create smoother, shinier hair. (The AsaVea 4 does use ionic technology and sells for a similar price, but the review team prefers the 3.0 because it uses MCH for more consistent heat delivery, doesn’t have brush tips that can catch on hair, and has more heat settings.)
I have curly hair and so it always took me much longer to straighten my hair. I saw my sister had this straightner and so I tried using hers and it took me about 10 min to get my hair totally straight anyways my other straightner had broke so I bought this one and it's really really good. Would very much recommend
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
I recently just had a funeral for my ghd classic 1 inch hair straightener after one of the blades stopped heating. I have had this hair straightner for almost 4 years longer than any of my relationships. It is absolutely amazing and I am defintiely buying another. I have went through all kinds of straighteners such as chi and paul mitchell. A chi will only last me a year. After a couple chi's this was confirmed case. I used my ghd every day and I dropped it religiously and it has lasted much longer than expected. My mother and younger sister have the same ghd that I used and is currently four years old too and is still working. It is worth the price by far and the quality and durablility is great. It also comes with a two year warranty which is twice as long as most. It heats up in a snap and it shuts off automatically if I accidently leave it on. I have thick curly horse like hair and this thing makes it pretty. I will continue to cry on the inside until my new ghd comes in. Love you ghd
love it. Straightens hair fast.

Don't ever consider buying any other brand of hair straighteners. I have very curly hair and these are the only straighteners that actually so the job and I have tried many over the last 15 years.


I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.
Product just as described
Perfect for all hair types—including curls, fine, thick, long, short, extensons, wigs, or weaves—Tangle Teezer's Compact Styler helps reduce hair loss and cuticle damage. Offering pain-free detangling for wet and dry hair, you can use this in the shower to brush through conditioning treatments. The patented teeth formation bends and flexes through the hair, while the convenient clip-on/off cover protects teeth when in your luggage, gym bag, or handbag. Plus, the ergonomically designed shape fits snugly in your palm for creative styling and easy handling.
heats up so fast and does a great job straightening my hair I am not the most coordinated person and even I can use this.

With this CHI original flat iron, you can get not only straight silky hair but also all kinds of curls, flips, and waves. It features 1-inch wide floating ceramic plates and uses far infrared technology to reduce frizz and static electricity. This straightener heats up to 392°F, and you can’t adjust the temperature. So, this is a flat iron for normal or thick hair, not for fine and fragile one. The heat is evenly distributed, and an exceptionally high amount of negative ions are produced. Finally, the design is basic, yet neat and ergonomic.


best service and great price.

my old ghds where nine years old and finally died lol I got these ones and was very happy quick delivery as well very light weight compared to my old ones but I checked the authenticity of them on ghds website and they are they real mccoy lol


I have had this straightener for months now and I love it. I have really thick hair and it gets the job done quickly.pros heats up incredibly fast beeps to tell you when it's ready doesn't fry your haircons no ability to adjust temperature non movable irons as opposed to amika which I had before I would definitely recommend this for anyone who's looking for a simple but high quality straightener.
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great
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