Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
great product. Top quality I bought in recommendation of my daughter and boy is this worth it

Love this tool. Works great in every way.
The nano ceramic plates in this straightener deliver far-infrared heat, a gentler alternative in and of itself. As if that weren't enough, there's also a reservoir where you can pour in some of the (included) argan treatment and thermal protectant, creating a conditioning steam that will strengthen and safeguard strands while you straighten. Admittedly an extra step, sure, but one that's well worth it.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.
Hello, ladies! This is Monica, the founder of the MyStraightener blog. In this post, I’m going to tell you about the best flat irons on the market so far and some other hair straighteners. I will also give you some tips and tricks on how to choose the best straightening iron for your hair type. At the end of the post, I’m going to answer the most common questions about using flat irons. Gosh, we have so much to discuss! I hope you have some leisure time =)
So, which ones are worth their weight? HSI Professional's flat iron hair straightener, $39.36, has more than earned a mention, with over 21,000 five-star reviews on Amazon. The ceramic-plate iron has won over its fans because of how quickly it heats up, how smoothly it straightens hair (no painful snags!), and how long the results last. One reviewer says it works well enough to keep hair smooth for up to four days, while another claims it's more effective than a much more expensive alternative. The kit sold on Amazon also comes with a travel pouch, hot tool glove, and a sample argan oil hair treatment, so you'd be getting more than your money's worth with this cheap pick.
so I had the chi straightener for not that long probably a year and half and when it hit the bucket I was going to buy another one but kandee johnson on youtube recommended this one so I thought I'd look into it. It's more expensive than the chi but I really didn't want a straightener that would just die after a year. The chi only lasted as long as the cheaper straighteners I bought from walmart did. So I decided to shell out the money hoping it would be worth it. And so far so good. It's better than the chi by far it heats up in no time and lets you know when it's ready with a few beeps. It'll shut itself down if you don't use if after a half hour it'll keep beeping though to let you know to switch it off. It gets my hair smoother than the chi but what I really love is that it keeps my hair straighter. I have wavy frizzy hair and even if I straighten my hair but go outside on a humid or rainy day it'll frizz up and start curling like I'm possessed or something lol. With the ghd I can straighten my hair and know that it will last through humidity and even a few raindrops not a storm though haha. Also it doesn't damage my hair as much I don't know how since it has a higher heat setting but it does. I swear. So far I've had no problems with it and I feel like it's built to last
love the new silicone cover fir the hot iron. Makes it easy to use in the gym pre work and shove straight in bag without worry.new curved barrel makes for easy curls. Best irons i’ve tried.

These would be an ideal christmas gift as they are presented in a smart black and gold box with a lovely black padded storage bag and heat resistant mat heatproof guard paddle brush and hair clips.once the straighteners are plugged in they will beep when turned on and then beep again after a couple of seconds when they are ready to use and it is a couple of seconds they heat up so quickly I have never used ghd’s before so all I can say is ‘you get what you pay for ‘. They heat up so quickly and they glide through your hair. There was no pulling and you don’t have to use any resistance or even go over the same piece of hair time and time again.the only negative I can think of is the price they are very expensive and there are a lot of cheaper alternatives.however I think they are definitely worth paying for.
love it heats up quickly and smooths my frizzy parts great
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the wand down securely during styling.
This straightener is awesome especially if you travel. Unlike the chi you do not need a converter in europe. Just plug in an adapter and you are set
After living in australia and going to a salon there that used a ghd flat iron on my hair I've always wanted one. But because of the price I often settled for the less expensive brands. I had a sedu but it recently died and I found that the ghd sold on amazon had such a great price I just had to get it. It was definitely worth it I love how I only need to flat iron a section once and it's perfect. Because I have curly hair it usually takes me 40 mins to flat iron my hair but now with the ghd styler it only takes about 25 mins. From now on I'm only using ghd stylers.
I have had this straightener for months now and I love it. I have really thick hair and it gets the job done quickly.pros heats up incredibly fast beeps to tell you when it's ready doesn't fry your haircons no ability to adjust temperature non movable irons as opposed to amika which I had before I would definitely recommend this for anyone who's looking for a simple but high quality straightener.
Love love love this flat iron. Ive been using hot tools for about 10 years and have gone from the cheapest brand to the higher quality more expensive brands. I used a sedu revolution for 2 plus years and then reordered it when it conked out. This time I wanted something different. I've been using it for two weeks and so far I love it it heats up incredibly fast to just the right temperature and has an automatic shut off if I leave it on by mistake. I've been using it to straighten curl and wave my hair and the results are beautiful. Would definitely recommend this iron and hoping it will also last me longer than my previous purchases.p.s I was worried when I saw reviews saying they had received fake versions of this product so as soon as I got it I registered it on the ghd website and it all checked out.
arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks

great set of straighters for a reasonable price. I would definitely recommend ghds over other brands of straighters. Each set I've had have lasted around 2 years before an electrical fault caused them to stop working I'm onto my fourth pair now.
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
Thick, coarse hair can withstand high heat AND it responds better to it. Using high heat also means that you minimize the number of passes you’ll make which will benefit your hair’s health. You’ll want a hair straightener that has adjustable heat settings with a maximum temperature reaching the 400-degree range like the HAI Beauty Concepts 1.25″ Classic Convertable Flat Iron.
by far the best flat iron out there and I've tried them all. Unbelievably smooth use and finish. Floating plates are wonderful. No snagging at all and it leaves my hair silky and shiny with one pass. I have long thick wavy curly hair that I like to wear straight. I bought my first ghd 10 years ago. It still works wonderfully but I felt like it was time to buy a new one. I'm going to give the other one away to a teenager who wouldn't otherwise be able to buy one. I went and bought a chi thinking perhaps it may be better based on the popularity of the brand. I returned it. I also tried babyliss and after much research a croc and returned those as well. Neither gave me the silk and shine that the ghd does and the chi snagged my hair. Go with ghd. You won't regret it.
this has become my favorite flat iron yet. Heats up very quickly gets the job done and is very lightweight. Worth the price
If you are interested in adding the benefits of keratin use into other aspects of your hair care routine, treat yourself to a keratin-rich hair mask once per week! There are dozens of fantastic keratin masks on the market to choose from (and even in your local drugstore!), but we love Naat’s Brazilian Keratin Intensive Hair Mask (which you can buy here from Amazon) for a consistent shine every time!
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
I was able to register my ghd straightener on the official site. This was an excellent replacement when my ghd straightener that I had for 7 years finally gave out.
bought for my wife.she says ghd are the best
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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