The LumaBella Keratin Dual Touch has been found to give 50% less breakage, splitting, and damage compared to other straighteners without heat sensor technology! While your hair straightener can’t repair years of damage overnight, this model can help restore the natural shine of your hair and allows you to keep styling by reducing additional damage by up to 50%! This means that it is safe for daily styling.
Great product
I love it
I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.

I was happy the moment I got this its so smooth when you use it was abit caught off guard by the different power cord but that was quickly fixed but nonetheless I love this piece of a styler


I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.
so much better than my old flat iron. I definitely waited too long to purchase this
ghd is huge in australia the creme dela creme of hair straighteners. It is not as big yet in america which I found strange but I think its because of all the other brands that were so good that are now not so good.i have moved to america for a year and my australian ghd does not work here wattage difference or something it doesnt heat up . So I just wanted a cheaper but still good straightener for the year or even one that I could take home and still use I've read america to aus is fine but not the other way . I have had my australian ghd for almost 5 years now and it works as good as the day I bought it. 5 Years I looked at chi hsi babyliss all the straighteners on amazon and other websites. I was scared of all the horrible reviews each of these brands got that they stopped working after a certain time that they were fake the ceramic plates started to chip etc. There were plenty of good reviews too but the bad reviews scared me. I am usually an unlucky one with products turning crappy. I know I'm only here for a year but I dont want a crappy straightener. I want one that makes my hair look and feel fabulous and that I can use to straighten and create awesome curls. Thats why I decided to buy another ghd. They honestly are amazing and I think they will just be so huge in a year or two unless the other brands pick up their act they are worth the price cheaper than in aus and they last forever. Ghd have a authentication tool on their website to make sure you got a real legit straightener. They have lots of videos and how to's as well which is great for those who have no idea what they are doing which is what I started off as.my australian hairdresser first recommended ghd to me and now my american hairdresser also recommended it to me as it is what she uses in the salon and at home she also happens to be a friend so I trust her . The brand truly is the best and will make your hair feel fabulous.i have long almost to my elbows thin fine coloured and highlighted damaged hair. The ghd doesnt damage my hair any further than I already do at all. I use their products to style and eufora shampoo and conditioner. I believe that the products you use including shampoo and conditioner really impact a the way you hair looks and feels after being styled and b the way the straightener works and reacts to your hair.cons expensiveno heat controlpros it makes my hair look silky and stylishno frizz whatsoevermy hair looks so healthy after I straighten with the ghd rather than all broken with flyaways like cheaper straightenersit lasts forever its so easy and quick to usedoesnt kink or burn my hairthe plates are rounded making it super easy to curl even for a novice like mei can straighten my hair perfectly in less than 15 minutes.it automatically switches off within thirty minutes if it remains unattendedi can curl my hair in about 20 25 minutes I'm not very good at it temperature is automatically controlled so the heat distributes evenly on the surface of my hair.its lightweightheats up super fastit doesnt make my hair feel greasy and oily and I can leave it for a couple of days without retouching.i honestly believe that once you get a ghd you will never happily go back to another brand. They are amazing and worth every penny. You wont regret it.please note I purchased my ghd from folica.com amazon is cheaper but I was weary of the possibility of a fake one. There are so many different ones on amazon it confused me so I just jumped on over to folica.com and got 20 off it was more expensive than amazon but definitely cheaper than home or shops here. I have just purchased crappy fake products online not amazon before and was more confident in folica.com this time round.
I love this flat iron I use it for curling and straightening my hair everyday it is 2 years old and works like a charm. It heats up so fast it does not leave any kinks and I am in love
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.

I had no problems registering my straightener and it works perfectly I love it it straightens so easily and doesn't snag at all like the chi does I would definitely recommend it to anyone
this was my 2nd one and I couldn't be without it
my old ghd finally bit the dust I loved mine I ordered from these guys it came it conquered good job
In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
After the war, women started to wear their hair in softer, more natural styles. In the early 1950s women's hair was generally curled and worn in a variety of styles and lengths. In the later 1950s, high bouffant and beehive styles, sometimes nicknamed B-52s for their similarity to the bulbous noses of the B-52 Stratofortress bomber, became popular.[31] During this period many women washed and set their hair only once a week, and kept it in place by wearing curlers every night and reteasing and respraying it every morning.[32] In the 1960s, many women began to wear their hair in short modern cuts such as the pixie cut, while in the 1970s, hair tended to be longer and looser. In both the 1960s and 1970s many men and women wore their hair very long and straight.[2] Women straightened their hair through chemical straightening processes, by ironing their hair at home with a clothes iron, or by rolling it up with large empty cans while wet.[33] African-American men and women began wearing their hair naturally (unprocessed) in large Afros, sometimes ornamented with Afro picks made from wood or plastic.[14] By the end of the 1970s the Afro had fallen out of favour among African-Americans, and was being replaced by other natural hairstyles such as corn rows and dreadlocks.[34]
Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.
In summary, you will want to buy a hair brush straightener that has a lower temp range, from about 250-300° (any temps higher than that and you are likely to damage your hair – start at the lowest temp possible and work up if needed). You will also want to consider a ceramic model they will heat evenly and a bit more slowly and will not create hot spots which can damage fine hair.
I have purchased may flat irons in the past and the ghd is far superior than all others. Heats fast and turns offwithin 30 mins. If not in use. This is soo worth the money. Thanks amazon
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I love this product it arrived quickly and was exactly what I was looking for at a cheaper price
I love it great product it heats up quick leaves the hair nice and smooth
Titanium irons are more powerful. They heat up much faster and have a higher ionic distribute, and they work great on really thick, curly or stubborn locks. For instance, popular BaBylissPRO Nano Titanium-Plated Ultra-Thin Straightening Iron is made using titanium. And if your locks are pretty easy to straighten, you probably don’t need such a powerful tool.
the ghd iron is far superior to any other flat iron out there. I will never buy anything else. They last forever
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.

Absolutely love these worth every single penny and more my hair is completely unruly and thick and it only took me 10 minutes to straighten. The best pair i’ve ever had
Just what you expect from ghd the wife loves them and they do a fantastic job
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