my last two flat irons were sultra. I decided to try a different brand since the last sultra didn't last nearly as long as the first. So far so good with this ghd. Seems to be on par with sultra or maybe slightly better especially how fast it heats up . I bought from a seller with 100 rating fulfilled by amazon. And was able to register the flat iron on ghd's site without any problems.
In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
Tourmaline is an organic, prismatic crystal found in granitic rocks that is crushed into a fine powder and layered onto the surface of the plate. Tourmaline is great because heat is more consistent and evenly distributed through the plate. Also, it produces more negative ions than ceramic with less heat. This means that you not only get more control, but you also get better results and expose your hair to less damage. It’s the newest entry in the heat styling industry so hair straighteners with tourmaline tend to be pricier. Some hair straighteners like the HSI Professional Glider infuse both ceramic and tourmaline to boost the number of negative ions produced.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
In ancient civilizations, women's hair was often elaborately and carefully dressed in special ways. Women coloured their hair, curled it, and pinned it up (ponytail) in a variety of ways. They set their hair in waves and curls using wet clay, which they dried in the sun and then combed out, or else by using a jelly made of quince seeds soaked in water, or curling tongs and curling irons of various kinds.[10][11]
100 genuine well pleased.speedy delivery will use this seller again.was more than a little dubious having read buyers complaining about fake ghd allegedly sold by this seller but a very simple test and no problem registering with ghd proves I have purchased the real deal at a great price.
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