I had been eyeing this styler for a while and as much as I would've liked to save up to a 100 purchasing it here my peace of mind was worth the 60 80 dollar difference. This an expensive professional item that would not grant its 2 year guarantee if purchased from a non official distributor. I purchased from sephora and I'm incredibly happy with the product. It provides salon quality results so I see it as an investment instead of splurge. But if you're concerned both about the legitimacy as well as as the guarantee coverage of this product when purchasing from third party vendors like I was go ahead and spend the extra money. It might save you a lot of headaches and money in the end.
Absolutely love this styler. I have extremely thick hair and have so many issues with my previous chi pulling my hair out. The ghd does not pull at all. Not only does it heat up super quick but it gives me a perfect do in no time a must buy
My friend recommend this flat iron and I am so glad she did it works wonderfully. Heats up very quickly and beeps when its ready for use. Does a great job of straightening my long hair and it lasts until my next wash. Worth the money
At most times in most cultures, men have worn their hair in styles that are different from women's. American sociologist Rose Weitz once wrote that the most widespread cultural rule about hair is that women's hair must differ from men's hair.[38] An exception is the men and women living in the Orinoco-Amazon Basin, where traditionally both genders have worn their hair cut into a bowl shape. In Western countries in the 1960s, both young men and young women wore their hair long and natural, and since then it has become more common for men to grow their hair.[39] During most periods in human history when men and women wore similar hairstyles, as in the 1920s and 1960s, it has generated significant social concern and approbation.[40]

Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.


I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol

Absolutely love these worth every single penny and more my hair is completely unruly and thick and it only took me 10 minutes to straighten. The best pair i’ve ever had
I bought these for my partner to replace her old pair of ghd ten years old . It turns out that these are the only brand worth buying so if your loved one has asked you for a pair of hair straighteners buy a pair of ghd's. There may well be cheaper straighteners on the market but they will not satisfy be warned . They also turn off automatically after a while so there are no more return trips to the house to check that they're off.
“Barrel” or rotating hair brush straighteners also detangle, straighten and add shine. In addition, hot air is directed into the hair as their ceramic or metallic barrels rotate, adding volume to thin hair. These are the best option for long hair, and the fact that the barrels are circular provides the added benefit of being able to curl as well as straighten.

I have very curly hair and used my friends styler and fell in love I bought this on amazon after reading the bad reviews. Beautifully packed in a very nicebox very easy to register b. So it’s not fake


The bristles on a hair brush straightener should also be considered. Nylon is best for sensitive scalps or hair that doesn’t become a bird’s nest in the blink of an eye. Some straighteners have bristles tipped with tiny balls made of silicone, rubber or other materials, and they’re a better choice for women whose hair tangles easily because they help “cut through” the tangles without snagging. They’re more comfortable, too.
Love this straightener. It leaves my hair smooth and straight without frying the ends. Its also great for curling hair if you watch a few quot how to curl hair with a straightener quot youtube videos and you're able to get the hang of it so there is no need for both a curling iron and straightener. Also makes it easier to travel with less electronics. I received the hsi first and it fried my hair without even straightening it. This is the answer for all hair needs
this is my second ghd my first lasted 10 years. Does not break hair. My hair is thick but fine and breaks easily. I have no problems with it. Hope this one lasts another 10 years
product arrived on time ghd's in my opinion continue to be the best straighteners on the market. Absolutely fabulous 5 5. Would recommend to anyone.
I have been coveting one of these stylers since I borrowed a friend's in the uk in 2007... And I finally got one and it's an authentic one I suspect amazon's prices are low to compete with all of the vendors selling fakes on here which is a shame for them but worked out just fine for me. Make sure you select the one that's shipped from and sold by amazon the main page for this product seems to rotate between several vendors not all of them trustworthy and right now I have to check the little more buying choices sidebar to find the one sold by amazon itself. They were the main vendor for this page when I ordered but they're not now so it looks like it changes out.i was able to register mine with ghd's website and everything looks feels like the quality you'd expect from something that usually retails for almost twice what you'll pay for one here so I'm pretty positive it's legit.i've been using a chi for the last 8 years. The same chi. It's held up well clearly and still works but it just doesn't heat like it used to and its time has been up for a while now. It's served me well I'd read some reviews in several places saying that their quality had dropped off and I still remembered how wonderful the ghd I'd tried had been and that was when my chi was still in its prime so in looking to replace my straightener I really wanted to see if I could find an authentic ghd at a reasonable price. And I did I've only had my ghd for a few days now so I can't attest to its longevity I somehow doubt anything will ever compete with its predecessor on that front anyway but it works like an absolute dream. The first time I turned it on I was sure something wasn't working quite right because it gave me the all heated up beep so rapidly under 15 seconds. But no. Ready to go. It slid through my hair like butter leaving nothing but smoothness in its wake. My ends don't feel all frazzled like they do when I use cheaper straighteners and I can get pretty substantial waves out in a single pass with minimal styling product. And it goes into sleep mode after 30 minutes which is wonderful did I leave the hair straightener on is my personal equivalent of the old did I leave the gas on worry.a fantastic product for an excellent price and I couldn't be happier. Just choose your vendor wisely and make sure to check authenticity on their website
Absolute best flat iron on the market they last for years so it's totally worth the investment

worth every penny
bought these as a replacement for my very old ghd's. As usual I have not been disappointed. I've tried other cheaper straighteners and none can bet these. My older ones still work but I wanted the automatic shut off which is great. Super fast shipment and well packaged. Over all really pleased.
this is my first ghd flat iron. My stylist recommended the product for how fast it heats up very light weight and how great it is for my hair. Deva concepts was also fabulous in shipping and packaging. I registered the product with ghd as some reviews indicated the product was not a ghd . You can trust deva concepts they deserve a 10 star rating

since my 10 year old ghds finally packed in a year ago I've been using a well known but inferior brand which were much cheaper and have really noticed the difference my hair took longer to style and was drier and frizzier than when I was using the ghds. Therefore these straighteners were a real treat to use.they heat up in a few seconds and give a 'beep' warning signal when they're ready to use. The paddles are narrow but plenty wide enough for my short thick hair. My hair glided through smoothly without tangling or pulling leaving my hair smooth shiny and straight.these straighteners come with a very long 2.7m cable. Unfortunately it has one of those rounded plugs which are really difficult to pull out of the socket. This didn't bother me too much as I leave mine plugged in and switch the socket on and off as required. On that note for safety reasons the straighteners start beeping after a few minutes of not being used and switch off completely after 30 minutes.for me ghds will always be worth the money. These come with a 3 year warranty and my previous pair lasted 10 years so I think they're a great investment.


This lightweight mini straightener is easy to use and great if you love to travel and need to take your tools with you. It's so tiny and portable that it can fit into a carry-on bag, and it heats and is ready to use in only 30 seconds. It packs serious punch, though — its 100 percent ceramic plates generate six times more negative ions than regular irons for less heat damage and frizz.
5 product as always these are a great buy for the price the products from ghd are always made to a top spec and have a lovely look and feel to them. Would recommend these to everyone ☺
what can I say ghds they are amazing. And the edition is the ones I always come back to. Love love love them

Bought these on the recommendation of nearly every female I know and I haven't been disappointed they arrived promptly well wrapped and I checked them on the official ghd site straight away. I have had sleek straight hair ever since...... They heat up quickly and the flashing light is a great guide to help remind to switch them off. A great price too considering most pairs I've seen are well over 100 quid.
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