This is one of the best flattening irons you can buy it heats up very quickly. In fact I left it on too long as my own one takes forever to heat up and it shut itself off. So yes the automatic shut off works I actually love having the piece of mind knowing that it shuts off after 30 mins. Sometimes my 13 year old daughter will borrow my hair iron and I have to double check to make sure she didn't leave it on. Btw I have very thick coarse wavy hair and this flattening iron did a fantastic job my hair also felt very silky and not damaged. This is hands down the best flattening iron I have owned used.
this is my third ghd flat iron. Great quality. Won’t fry your hair. Everything else takes a back seat to ghd.

The Glamfields straightener, like most of our top-ranked models, releases negative ions to fight frizz while preventing split ends and knotting. Performance, though, sets it apart from the pack. Hair is straightened beautifully and quickly with the unit’s metal ceramic heater requiring just a 40-second warm-up, eliminating a long wait for the brush to reach temperature. And speaking of temperature, there are 12 heat settings ranging from 250° (ideal for brittle hair) to 450° (hot enough to straighten extremely thick or wavy hair).
I had the hsi professional which I thought was pretty good but this ghd flat iron definitely beats it in all aspect which it better be since the price is 3x as much . First I like it that it beeps to let you know that it's ready to be used after plugged in. Second it's very light so for a person with thick hair like me usually takes forever to smooth out all my hair it's less tiring. Last but not least it straightens just in 1 2 strokes and it lasts it cuts down my hair prep time by half if not more. Save up a little longer and get this instead of hsi which is also less compact

We don’t know too many people that are using their hair straighteners vertically, but there must be a few since ISA has made a point of clarifying that this model is intended only to be used horizontally, i.e., perpendicular to your hair. According to the manufacturer, using the hair straightener horizontally reduces hair pulling for a more comfortable experience. This may be particularly important to you if your hair tends to knot easily or you have unruly curls and texture.
I was worried that the flat iron was a fake so I was really relieved when I was able to register the product on ghd's website. After years of using a cheap flat iron that I bought at cvs I decided that I would invest in a good flat iron. After turning on the flat iron you will hear a beep. You'll hear 2 beeps in about 10 seconds which indicates that the flat iron is ready to use. It warms up so quickly. It makes my hair so shiny and straight. I love it.

The VAV hair straightener heats up in about 30 seconds, and you can select the required level of heat from 284°F to 446°F. The buttons are placed in between the plates, so it may be a little inconvenient to adjust the temperature. The current heat level is shown on the LED display. This flat iron can be used for both straightening and curling due to its thin plates.
used ghds for years. I wouldn't use any other straightners. Love them.

A replacement as loved the first ghd straightener I bought.
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