In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Just bought a new ghd straightener. I have an old one 12 years old and ghd is not available in my country so I decided to buy a new one if the older one would die . I have used the old one everyday sometimes 2x a day for 12 years and I absolutely love it. I have been trying the new one and it is a litle bit different seems to weigh a litle bit less and has a sound effect when it is turned on. I feel like the new one is to smooth but that could be because the old one is very old and has a different feel and the plates are more used. But both of them give me very straight hair. I was very skeptical when reading the reviews on amazon....is it fake or not. My conclusion is that this is not fake and the best hair straightener ever. I have long curly frizzy hair and it takes me under 5 minutes to straighten my hair. I have tried many brands over the years and I have to say that ghd is the best of the best.

I was scared when ordering this product because I read a few reviews about people receiving knock offs of the ghd. I took the chance however and ordered I am so happy to say that I am the chosen one . I was able to register my ghd on the website and it comes with a 2 year warranty. The straightener itself works wonders it heats up so fast and leaves hair so soft. The only bad thing about this is that I am wanting to straighten my hair everyday haha. But honestly it was well worth the money spent
the product is nice safe and easy to use.
ghd is huge in australia the creme dela creme of hair straighteners. It is not as big yet in america which I found strange but I think its because of all the other brands that were so good that are now not so good.i have moved to america for a year and my australian ghd does not work here wattage difference or something it doesnt heat up . So I just wanted a cheaper but still good straightener for the year or even one that I could take home and still use I've read america to aus is fine but not the other way . I have had my australian ghd for almost 5 years now and it works as good as the day I bought it. 5 Years I looked at chi hsi babyliss all the straighteners on amazon and other websites. I was scared of all the horrible reviews each of these brands got that they stopped working after a certain time that they were fake the ceramic plates started to chip etc. There were plenty of good reviews too but the bad reviews scared me. I am usually an unlucky one with products turning crappy. I know I'm only here for a year but I dont want a crappy straightener. I want one that makes my hair look and feel fabulous and that I can use to straighten and create awesome curls. Thats why I decided to buy another ghd. They honestly are amazing and I think they will just be so huge in a year or two unless the other brands pick up their act they are worth the price cheaper than in aus and they last forever. Ghd have a authentication tool on their website to make sure you got a real legit straightener. They have lots of videos and how to's as well which is great for those who have no idea what they are doing which is what I started off as.my australian hairdresser first recommended ghd to me and now my american hairdresser also recommended it to me as it is what she uses in the salon and at home she also happens to be a friend so I trust her . The brand truly is the best and will make your hair feel fabulous.i have long almost to my elbows thin fine coloured and highlighted damaged hair. The ghd doesnt damage my hair any further than I already do at all. I use their products to style and eufora shampoo and conditioner. I believe that the products you use including shampoo and conditioner really impact a the way you hair looks and feels after being styled and b the way the straightener works and reacts to your hair.cons expensiveno heat controlpros it makes my hair look silky and stylishno frizz whatsoevermy hair looks so healthy after I straighten with the ghd rather than all broken with flyaways like cheaper straightenersit lasts forever its so easy and quick to usedoesnt kink or burn my hairthe plates are rounded making it super easy to curl even for a novice like mei can straighten my hair perfectly in less than 15 minutes.it automatically switches off within thirty minutes if it remains unattendedi can curl my hair in about 20 25 minutes I'm not very good at it temperature is automatically controlled so the heat distributes evenly on the surface of my hair.its lightweightheats up super fastit doesnt make my hair feel greasy and oily and I can leave it for a couple of days without retouching.i honestly believe that once you get a ghd you will never happily go back to another brand. They are amazing and worth every penny. You wont regret it.please note I purchased my ghd from folica.com amazon is cheaper but I was weary of the possibility of a fake one. There are so many different ones on amazon it confused me so I just jumped on over to folica.com and got 20 off it was more expensive than amazon but definitely cheaper than home or shops here. I have just purchased crappy fake products online not amazon before and was more confident in folica.com this time round.
so I had the chi straightener for not that long probably a year and half and when it hit the bucket I was going to buy another one but kandee johnson on youtube recommended this one so I thought I'd look into it. It's more expensive than the chi but I really didn't want a straightener that would just die after a year. The chi only lasted as long as the cheaper straighteners I bought from walmart did. So I decided to shell out the money hoping it would be worth it. And so far so good. It's better than the chi by far it heats up in no time and lets you know when it's ready with a few beeps. It'll shut itself down if you don't use if after a half hour it'll keep beeping though to let you know to switch it off. It gets my hair smoother than the chi but what I really love is that it keeps my hair straighter. I have wavy frizzy hair and even if I straighten my hair but go outside on a humid or rainy day it'll frizz up and start curling like I'm possessed or something lol. With the ghd I can straighten my hair and know that it will last through humidity and even a few raindrops not a storm though haha. Also it doesn't damage my hair as much I don't know how since it has a higher heat setting but it does. I swear. So far I've had no problems with it and I feel like it's built to last

best hair straightener ive have three of these straighteners and always love them. The only problem is that the cord shorts so be careful when you wrap it up. I would not recommend winding the cord around the straightener to put it away.
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
usual excellent quality. Never disapointed with ghd's
Muy buena plancha cumpli todas sus expectativas y da muy buen servicio
I ordered the ghds as my older ghd's were starting to get wore I was little bit weary over ordering ghd's as they are a lot of fake ones about. I ordered these on the thursday dinner time and I paid the express delivery as I was wanting to use them the friday night I was going out well worth paying the express delivery as they were delivered the next day for 8am. I registered the ghds straight away on the ghd site and were the real mccoy .i have quite thick long hair I had no problems straightenting my hair but did have to re do it a little bit later on if was to purchase ghd's again I would buy the bigger plate ones but that isonly because of my thick hair would definatley recommend them
love ghd’s and price was great
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I read several reviews before I ordered and I almost didn't order at all. The price was so good I was really doubtful it would be a true ghd. But it was coming directly from amazon not just fulfilled or a third party so I thought just give it a shot mentally prepared it might be fake. I got it yesterday registered it with ghd with no problems. Used it this morning and it works fabulously. If you order from amazon llc you will not be disappointed but be careful of “fulfilled” or “third party”. Hope this review helps someone questioning the authenticity as I was.

Curling and straightening hair requires the stylist to use a curling rod or a flat iron to get a desired look. These irons use heat to manipulate the hair into a variety of waves, curls and reversing natural curls and temporarily straightening the hair. Straightening or even curling hair can damage it due to direct heat from the iron and applying chemicals afterwards to keep its shape. There are irons that have a function to straighten or curl hair even when its damp (from showering or wetting the hair), but this requires more heat than the average iron (temperatures can range from 300–450 degrees). Heat protection sprays and hair-repairing shampoos and conditioners can protect hair from damage caused by the direct heat from the irons.
Arrived on time product just as described this is my second pair of ghd's and I wouldn't be without them. A girls best friend. Would definitely recommend.
I initially thought this was a copy but it seems to be 100 original. Strangely it does not come with the box or the dvd but otherwise matches the descriptions from others. A quick run through you tube and you can see all of the different styling options easily enough anyway. Have had this for quite a few months now and it still works good as new.
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
after reading other reviews about people not getting an authentic ghd flat iron I contacted my niece who bought one for my sister at the retail outlet sephora and asked her to send me the sku number off the box. Once I got that I was able to look through the models available on amazon and buy one that is authentic. Other people's reviews had convinced me to make sure I was getting an authentic ghd flat iron. I am grateful to them for posting their review so I could make an informed purchase. I really like this flat iron. I had used my sister's ghd when I was visiting her last year so I already knew this was the brand for me. I have very think hair and the revlon and conair brands just weren't cuttin' it.
bought this for my daughter as a christmas present. She loves it
So, when it comes to hair care, it is no surprise that the healing benefits of infrared technology would make their way into the industry sooner or later! The far infrared technology in the CHI Air Expert Classic Tourmaline Ceramic Flat Iron leaves your hair looking and feeling smoother and silkier than ever before, while helping to restore your strands to their naturally strong and beautiful thickness.

Don't ever consider buying any other brand of hair straighteners. I have very curly hair and these are the only straighteners that actually so the job and I have tried many over the last 15 years.

Amazing I love ghd what is there to say if u have really fizzy hair like mine this is the product for you


you me the nicest greeting and thank you for your dealings upscalei will deal with you thanksi will deal with you
the best straightener .. She wouldn't go without it.....its a must have in this house and friends have agreed and bought

The high-density bristles on the professional-style nano comb are designed to prevent curly hair from catching in the teeth. However, that also means straightening your hair can take longer than it does with the Glamsfields or AsaVea, because you may need to make more passes with the brush. Heat-up is fast (60 seconds) and the heat is evenly-distributed thanks to metal ceramic technology. The double-ionic generator works to prevent frizz and split ends.

The HAI Classic Convertible Flat Iron uses ceramic heating element technology for faster heat up and even heat distribution. This hair straightener features 1 1/4 inch wide blue beveled, floating plates for styling flexibility and optimal glide. The temperature is adjustable from 250 degrees Fahrenheit to 410 degrees Fahrenheit. And we really love the fact that the dial shows you exactly what temperature you’re getting whenever you turn the heat up or down. Negative ions help smoothen your hair strands, leaving them silky and shiny.

This one’s the LBD of all hair straighteners. With 100 percent pure tourmaline ceramic plates, the classic tool will never lose its luster (and neither will your hair). No need to tug or pull, as this tool is made with a small suspension system — the floating plates adjust to compress your hair while styling. And with a fully-rotating swivel power cord, you’ll have all the styling control in your hands.


“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
Best iron ever.. Works wonders in just a few strokes and few minutes.
I was worried that the flat iron was a fake so I was really relieved when I was able to register the product on ghd's website. After years of using a cheap flat iron that I bought at cvs I decided that I would invest in a good flat iron. After turning on the flat iron you will hear a beep. You'll hear 2 beeps in about 10 seconds which indicates that the flat iron is ready to use. It warms up so quickly. It makes my hair so shiny and straight. I love it.
Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.
If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.

I received the classic styler by ghd today and it is 100 authentic. I registered it on the ghd website and the registration was confirmed. This styler retails for 185 and amazon had it for 109.it works great make sure to order from amazon and not a third party.
“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”

I would never recommend the InStyler to anyone! In fact, I think it’s positively dangerous and can’t believe that it hasn’t really changed since it first came out. It’s incredibly easy to burn yourself with this thing. There’s no protection at all from the hot barrel. Unless you have very thin hair or a personal stylist, this takes a long time to get to its claimed result of wet hair to styled hair. It takes much longer to use this on wet hair than the hot air brushes, like the Revlon you reviewed. The InStyler gets tangled in the hair very easily and is difficult to untangle without burning yourself somewhere. If you mostly dry the hair first, then very neatly section it, then use the InStyler carefully with a heat protective glove, you will eventually get about the same result as with any flat iron.
“I purchased this flat iron after using it while visiting family. I traveled out of state and, thankfully, left my subpar flat iron at home. So, I asked to borrow one, and this is the one they owned. My hair is naturally curly, thick and long. So, it usually takes FOREVER to straighten all my hair. With this flat iron, I can straighten each section of my hair in ONE pass! The pearl ceramic plates also leave my hair shiny and smooth. It heats ups faster than any flat iron I’ve ever owned (literally in seconds). It doesn’t snag or grab pieces tiny strands of hair like some lower-end irons I’ve used. It is professional quality, no doubt. I immediately went online and purchased one after using it. Two of my friends also purchased this flat iron after using it only one time, it’s that good.”
To give yourself that big hair look, check out our other hair accessories and you’ll find plenty to help you get everything from subtle waves to tumbling ringlets and tight curls. Crimpers can give you a natural looking wave and variable temperature controls and ceramic plates make sure you don’t fry your locks. For more defined curls, you’ll want to grab a curling wand to add bounce and many new curlers come with keratin or Argan oil infused barrels that help to give your hair a glossy look.

You can select the required heat level from 170°F to 450°F which means this hair straightener suits for all hair types. For me, this is the best straightening iron for thick curly hair.  It heats up in about 30 seconds, and the current temperature is shown on the LCD. This KIPOZI ion straightener comes in rose pink, and its slick design is just great.
love it heats up quick and does a great job.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
After reading reviews of imitation stylets I was still tempted because of the price. They registered online with no problem and are very effective. I had some ghds before which gave up and it was a false economy in purchasing an alternative brand before these. My non ghds are now designated to my emergency overnight bag and remain in the car.
If you are looking for faster results, a hair straightening brush is more appropriate – it is a hybrid between a brush and a straightening iron, used best on dried hair and effective even for the most unruly naturally curly hair. You can use the straightening brush on hair that is washed and dried, and obtain the straightening iron results with  much easier and intuitive brushing move. 

Very well presented straightener that is fairly heavy and robust. My partner had a ghd for many years before this and was always really happy. This is even better. It comes with a nice bag but not much else. It heats up fast and does a really good job. I hope this will be just as relaible as her previous ghd model.

These glacial blue stylers are gorgeous. Slimline but not compact they come in the standard heatproof carry wrap favoured by and included with all ghd products. These make an excellent gift. They come enclosed in a gorgeous sturdy high quality box. The stylers themselves heat up nice and quickly usable in no time at all. For cooling down this takes a while and I'd definitely recommend to use the mat provided for safety. Well manufactured and a quality product as expected from this brand.


The high-density bristles on the professional-style nano comb are designed to prevent curly hair from catching in the teeth. However, that also means straightening your hair can take longer than it does with the Glamsfields or AsaVea, because you may need to make more passes with the brush. Heat-up is fast (60 seconds) and the heat is evenly-distributed thanks to metal ceramic technology. The double-ionic generator works to prevent frizz and split ends.
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
The oldest known reproduction of hair braiding lies back about 30,000 years: the Venus of Willendorf, now known in academia as the Woman of Willendorf, of a female figurine from the Paleolithic, estimated to have been made between about 28,000 and 25,000 BCE.[8] The Venus of Brassempouy counts about 25,000 years old and indisputably shows hairstyling.
In addition to its sweet settings and versatility, this hair straightener is also super lightweight and features thin, 1-inch plates to save precious real estate on your bathroom counter or inside your vanity cabinet! The BaByliss Pro Nano Titanium Straightening Iron is ideal for anyone with a tiny bathroom (or multiple roommates!) and who wants the results of larger hair straighteners without the added weight or storage space.
I am officially in love with this flat iron and I just got it today I have been a chi person my whole life and as many know those die usually within a year. However I just kept purchasing them because as far as I knew they were the best. Now I'm kicking myself for sticking with the chi for so long because this flat iron is a million times better. It straightens my hair so so so well and fast I don't have to go over it a million times. And it cuts down on a lot of frizz. Another thing I love about it is that it heats up so fast it takes about 15 seconds if that to heat up and it's completely ready to go. Usually I'd go outside and within 30 minutes my hair would become wavy due to humidity however that hasn't happened yet. I just came in from being outside for a few hours after straightening my hair with this flat iron. I could say so many things about how great it is. The packaging is adorable the flat iron is just so sleek and professional looking. I love it
My last ghds lasted me 10 years. The hair straighteners are really good when working however the ones i’ve been sent are faulty you can hear the electricity within the straighteners crackleing sounds like a loose connection so i’m scared to use them. Would be excellent if this wasn’t the case.

Works great
I absolutely love this flat iron I purchased it because my friend who is a hair stylist recommended it. It is great I don't have to run it over my hair a lot it completely out straightens the chi. And I purchased it for less than half the retail value which is around 220.00.

I was scared to buy this iron because of the other reviews. But I did and when I got it it was authentic I registered it on the ghd website with no problem


During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
Love love love this styler. I have very fine curly hair that requires washing or wetting every day to get the curls out. Now I can just re straighten it dry when ever I need a quick touch up. Never before had so many compliments.
The amazing number one selling hot air styler the Babyliss 2777U Big Hair Rotating Styler does everything for you except wash your hair!  The rotating mechanism changes direction from clockwise to anti-clockwise meaning your hair is soon a mass of beautiful tumbling curls bringing salon style results to your home.Developed with ionic technology, it has the ability to produce great shine and lustre to even the dullest of hair and it has 2 speed settings plus a cool shot as well as 2 heat settings.  I believe this to be an all over winner (I have one) but it is not suitable for shorter hair styles.  It sells at a discount on Amazon.co.uk and is well worth the investment.  Out of 782 reviews, 544 users gave it 5 stars and 117 users 4 stars.  It’s a winner!

Using interviews with specialists, online reviews and personal experience, TODAY editors, writers and experts take care to recommend items we really like and hope you’ll enjoy! TODAY does have affiliate relationships with various online retailers. So, while every product is independently selected, if you buy something through our links, we may get a small share of the revenue.

I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.
keeps my wifes hair nice and straight for those rough nights.
L'Oréal Paris Elnett Precious Oil Hairspray has been specifically formulated to soften, smooth and add shine to dry, damaged hair. Its ultra fine mist leaves hair feeling clean with a lightweight, soft, shiny finish and a satin touch. Infused with the luxurious touch of silky Argan Oil. For perfect hold, complete any hairstyle with an all-over spray.
I ordered these straighteners as I'd had a pair before that lasted me 7 years it takes only 10 minutes to straighten my long hair and I would highly recommend these to anyone. These straighteners were also fantastic value for ghds which are usually over 100. They were extremely well packaged and arrived in perfect condition I am over the moon
This is a great flat iron. It self adjusts the temperature to fit the needs of your hair.
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
I got a genuine ghd flat iron and was sure to register it right away. Some others say they didn't get a genuine one but mine was. It works very well and makes my styling time much faster. I like knowing I'm not frying my hair with an over the counter flat iron.
these are genuine have just registered them with ghd don't believe the reviews that say they aren't. If the seller is amazon then they are genuine
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