Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
“Infrared is so beneficial being that the wavelengths are longer and can penetrate deeper into the cuticle heating the hair from the inside out, keeping your hair's own natural moisture, leaving the hair smooth (and) shiny and keeping it extremely healthy, versus other conventional styling tools that actually pull moisture out of the hair, leaving the hair dry, brittle, dull and damaged,” said hair expert and stylist Gina Rivera.
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
Love the styler.
This is the best straightener I've ever used. Absolutely worth what I spent on it. I use it as a curler as well
I ordered the one directly sold by amazon and it was genuine. It had the hologram sticker on the inside and I was able to register it on the ghd website.as far as the product ghds are the best straighteners out there and are well worth the cost.

After I wore out the brushes on the first two, I was looking for another brand that might have a better, longer lasting brush. I found the Hot Revolver by Martino Cartier. This was a very poor product and extremely overpriced. The brush would not glide through my hair and it was worthless for smoothing. The brush started to "click" and would no longer spin while in my hair. Terrible product.
Xtava’s two inch-wide plates are massive, making them perfect for people with thick or coarse hair. Aside from the plates, everything else about this flat iron is fairly standard. You can use it at a temperature range in between 265 and 445 degrees Fahrenheit, the plates are made with tourmaline and ceramic, and it takes less than two minutes for the tool to fully heat.
“Works great. Various and high-temp settings. Heats up very fast! My daughter and I both use this. I’m also a hairdresser, and this works great on my clients of all hair types. It’s easy to curl with it as well. I love curling with a flat iron. Great size and ceramic is my favorite, as it glides nice and smooth and heats evenly. It has a swivel cord, so it doesn’t tangle. Auto shut-off in case you leave it on. So far, so good.”
Love it I've had the exact same one for probably fiveish years and it finally took a crap on me. I just bought this exact same one again because I loved it so much I didn't want to risk getting a different kind only to be disappointed. My favorite part is that it heats up within seconds and doesn't pull your hair like a lot of straighteners do.
Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.
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