Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
The straighening ceramic plates of the ghd Gold Pure Gold Styler boast a new dual-zone technology and heat up in just 25 seconds. The dual-zone technology features two heat sensors that regulate the optimal temperature of 185°C from root to tip as you straighten, ensuring your locks are straight and ultra-sleek. The shimmering gold design adds a touch of luxury to the styler as the round barrel shape makes the Gold Pure Gold Styler perfect for easy, versatile, snag-free styling.
This set oozes quality. First of all it comes in a very classy custom box sealed with a removable band and housing the hairdryer and styler beautifully. The dryer and styler are the first thing you see when you open the black and gold magnetically clasped box and the protective mat instructions and styler cover are underneath the packaging. It all looks top quality and would be a brilliant gift idea.the dryer has a good weight and excellent build quality and isn’t that loud thankfully. Also the heat is only really felt as you draw the dryer nearer the hair so if you back it away it feels significantly cooler. It dries beautifully powerfully and directionally if you use the removable nozzle. There is the obligatory ring to hang it from and it doesn’t seem to get hot. My only slight criticism is the order of the control buttons. The heat settings are the top switch on the handle and the power is underneath which means having to manoeuvre it a bit to turn it off. Personally i’d have switched these around as I don’t often change the heat setting but I do turn it on and off a lot.the styler is the same excellent build quality as the dryer and comes with a neat cover to slip over the ends to keep them together when not in use. They are what you might expect from ghd a quality item that feels great to use and looks fabulous.if you want a quality dryer and styler set to give as a gift or you just really want to really spoil yourself with a bit of styling luxury this is the kit to buy. Love it
I was able to register my ghd straightener on the official site. This was an excellent replacement when my ghd straightener that I had for 7 years finally gave out.
The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.
Just like the other reviewer I am not surprised to see a bad review about ghd. A lot of the ghd irons sold on this website and others are fake reproductions sold as the real thing and even if they were real such as the ones sold on ... The warrantee is not valid because they are not authorized distributors. Luckily for us we can now purchase the ghd styler directly from its official website I guess they finally realized there are too many fake ghd out in the market so stop wasting your money on these fake ghd imitations and get the real deal. Ghd is the best flat iron out there. It is used by the 'real' professionals everywhere in the world not these fake a corner store salons. Even when I traveled to europe most high end salons I visited used ghd. Plus ghd has dual voltage in other words you can take it around the world no problema. By the way if your hair is breaking perhaps you should reconsider how often you flat iron your hair and the types of products that you use. I personally only flat iron it once maybe twice a week 1st upon washing my hair and later on in the week as a touch up .these tools are not meant for everyday use just like with anything else in life too much of a good thing can turn out not to be so good in the end...or something like that... The point is you need to take better care of your hair. I personally like to use the biolage brand. You can also get a good deep conditioner such as baba de caracol or alter ego garlic dominican italian deep conditioners respectively and a good blowdryer such as turbo. I also like chi but they break within 6 12 months so don't waste your money there. To style your hair use chi infusion or moroccan oil 9it's a dry oil not actually oily and there you have it instead of styling your hair everyday wrap it at night and it will be as good as new the next day. Now go to ... To get the real deal. Do not settle for anything less... Ghd is the realest well you get the point

Love love love this styler. I have very fine curly hair that requires washing or wetting every day to get the curls out. Now I can just re straighten it dry when ever I need a quick touch up. Never before had so many compliments.

I love this styler. Use it daily it heats up literally in seconds straightens my super thick frizzy hair very fast and as of yet has not caused noticeable damage. I absolutely think it's worth the money. Also I was able to register my product it was a genuine ghd.
Great product and fast shipping.
my last two flat irons were sultra. I decided to try a different brand since the last sultra didn't last nearly as long as the first. So far so good with this ghd. Seems to be on par with sultra or maybe slightly better especially how fast it heats up . I bought from a seller with 100 rating fulfilled by amazon. And was able to register the flat iron on ghd's site without any problems.
The best flat iron there is.. Doesn't damage your hair as much because you only need to pass it once or twice through your hair... I bought this years ago and still works..
L'Oréal Paris Elnett Precious Oil Hairspray has been specifically formulated to soften, smooth and add shine to dry, damaged hair. Its ultra fine mist leaves hair feeling clean with a lightweight, soft, shiny finish and a satin touch. Infused with the luxurious touch of silky Argan Oil. For perfect hold, complete any hairstyle with an all-over spray.
Lovely item the usual excellent quality from ghd

wife luvs em ghds are the best in her opinion.
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