love love love this flat iron. I have gone through two quality flat irons in the past few years. Both had wiring issues. I did the research and was looking for a great deal on a high quality product. I totally got it with this product. I was worried with some of the reviews that it wouldn't be a ghd product but before I even used it I made sure I could register it... And I was able to. Does a fabulous job straightening my hair... Love that it takes only a few seconds to heat up. And puts itself to sleep if its unused for 30 min. That was my biggest complaint about my previous solia
Due in large part to the damage we inflicted on our poor locks during this time, we’ve learned that heat protection isn’t just a luxury: it’s mandatory when it comes to hair straightening. That’s why so many hair straighteners now feature conditioners built right into the plates. We also learned that excess heat can cause permanent damage to hair, so now many flat irons come with automatic turn-off features or self-adjusting heat settings. Well, as the saying goes, there is no progress without a bit of struggle and our hair certainly struggled during the early 2000’s!

I ordered these straighteners on boxing day evening as my others had been stolen from the gym changing room the week before. They arrived the next day early afternoon on the 27th of december......how fantastic is that for delivery service. These are my fourth pair of ghds and I adore them. The only reason I am on my fourth pair is due to the fact two pairs have been stolen over the years and the other pair work but not as well as they used to they are ten years old . Have tried others but could never be without my ghds. Thanks for great product and amazing service


Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
3rd September 1665: Up, and put on my coloured silk suit, very fine, and my new periwig, bought a good while since, but darst not wear it because the plague was in Westminster when I bought it. And it is a wonder what will be the fashion after the plague is done as to periwigs, for nobody will dare to buy any haire for fear of the infection? That it had been cut off the heads of people dead of the plague.
I have curly hair and so it always took me much longer to straighten my hair. I saw my sister had this straightner and so I tried using hers and it took me about 10 min to get my hair totally straight anyways my other straightner had broke so I bought this one and it's really really good. Would very much recommend

7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
Lovely item the usual excellent quality from ghd
these ghd hair straightening irons are great excellent price fast delivery and authentic. Really is there much more you could ask for
I ordered these straighteners as I'd had a pair before that lasted me 7 years it takes only 10 minutes to straighten my long hair and I would highly recommend these to anyone. These straighteners were also fantastic value for ghds which are usually over 100. They were extremely well packaged and arrived in perfect condition I am over the moon

wife's happy
Ghd have a big reputation to uphold and they more than maintain it with this wonderful gift set. The presentation box is worth a sentence alone. It's grandiose and gold really looks the part and will absolutely impress anyone who receives this.next onto the core part of the product the hairdryer and tongs. Both are of exceptional quality and you can tell that they are a cut above your usual high street products which might retail at a lower price. There are a good variety of settings on each of the products and these ensure that the products adapt to whatever your hair requires there is no doubt this pricey but in this case price really does equal quality and for that reason I can recommend.
Just received my ghd classic I inch iron looooooooove it. Love it heat up fast and the lcd light is very good feature. And it gave my hair very nice look after using it. Now just have to see how long this machine would last loving it so far
love this straightener I used to use chi brand and per my hairdresser they sold out a while back and have gone downhill in quality so she suggested I get this brand. So far it is great for my naturally curly thick hair
I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
The ghd Air Professional Performance Hairdryer brings the salon experience home through state-of-the-art design and powerful performance. Developed in collaboration with top stylists, Air provides up to two times faster drying with reduced frizz for the perfect salon blowout. It features advanced ionic technology that allows the industrial generator to lock in moisture, and is powered by a professional-strength, 1600-watt AC motor that’s built to last. The sleek, ergonomic design makes it a breeze to use—whether you are right-handed or left. It features variable heat settings, two speeds for customized control for every hair type, and a cool shot button to set styles in place. The dryer seals in smoother, shinier, longer-lasting results with less frizz.
Apart from getting and paying for an extra ghd the product arrived successfully and was well received.
I was worried per the other reviews but I received my ghd and was able to register it on the ghd website. All is well and it's working great so far
so much better than my old flat iron. I definitely waited too long to purchase this

Very good styler and much cheaper than in the store.always difficult to find good quality not damaging styler with dual voltage.very pleased
Hey there! My name is Juliet but my friends call me Jules, so you’re more than welcome to! Thanks for stopping by my site which I’ve put together to help people like yourself pick out a flat iron. Irons can be confusing if you have never owned one before (and even if you have). Whether you’re a newbie or a veteran, when it’s time to get a new iron the sheer amount of information can get more than a little overwhelming. I’ve done my best to sort through all of it here so you don’t feel like you’re buried under an indiscriminate amount of styling tools.
I was little concerned as some people mentioned getting fakes but this is the real deal. It is so slick that it is almost too slick the hair slide through really quickly.
Ghd quality is well known in the beauty industry and is reflected in this styler. It works better than any other my wife has used. Sure the less expensive ones work just not as quickly and typically others do not work anywhere in the world this one does. I ordered it gift wrapped and so pleased I did not only was the box and wrapping suburb but disguised the contents resulting in a big surprise on christmas day. It was recommended to us from a close friend and I recommend it to you too.
I have purchased may flat irons in the past and the ghd is far superior than all others. Heats fast and turns offwithin 30 mins. If not in use. This is soo worth the money. Thanks amazon
Heats up quickly and works great at straightening my hair.
ghd is huge in australia the creme dela creme of hair straighteners. It is not as big yet in america which I found strange but I think its because of all the other brands that were so good that are now not so good.i have moved to america for a year and my australian ghd does not work here wattage difference or something it doesnt heat up . So I just wanted a cheaper but still good straightener for the year or even one that I could take home and still use I've read america to aus is fine but not the other way . I have had my australian ghd for almost 5 years now and it works as good as the day I bought it. 5 Years I looked at chi hsi babyliss all the straighteners on amazon and other websites. I was scared of all the horrible reviews each of these brands got that they stopped working after a certain time that they were fake the ceramic plates started to chip etc. There were plenty of good reviews too but the bad reviews scared me. I am usually an unlucky one with products turning crappy. I know I'm only here for a year but I dont want a crappy straightener. I want one that makes my hair look and feel fabulous and that I can use to straighten and create awesome curls. Thats why I decided to buy another ghd. They honestly are amazing and I think they will just be so huge in a year or two unless the other brands pick up their act they are worth the price cheaper than in aus and they last forever. Ghd have a authentication tool on their website to make sure you got a real legit straightener. They have lots of videos and how to's as well which is great for those who have no idea what they are doing which is what I started off as.my australian hairdresser first recommended ghd to me and now my american hairdresser also recommended it to me as it is what she uses in the salon and at home she also happens to be a friend so I trust her . The brand truly is the best and will make your hair feel fabulous.i have long almost to my elbows thin fine coloured and highlighted damaged hair. The ghd doesnt damage my hair any further than I already do at all. I use their products to style and eufora shampoo and conditioner. I believe that the products you use including shampoo and conditioner really impact a the way you hair looks and feels after being styled and b the way the straightener works and reacts to your hair.cons expensiveno heat controlpros it makes my hair look silky and stylishno frizz whatsoevermy hair looks so healthy after I straighten with the ghd rather than all broken with flyaways like cheaper straightenersit lasts forever its so easy and quick to usedoesnt kink or burn my hairthe plates are rounded making it super easy to curl even for a novice like mei can straighten my hair perfectly in less than 15 minutes.it automatically switches off within thirty minutes if it remains unattendedi can curl my hair in about 20 25 minutes I'm not very good at it temperature is automatically controlled so the heat distributes evenly on the surface of my hair.its lightweightheats up super fastit doesnt make my hair feel greasy and oily and I can leave it for a couple of days without retouching.i honestly believe that once you get a ghd you will never happily go back to another brand. They are amazing and worth every penny. You wont regret it.please note I purchased my ghd from folica.com amazon is cheaper but I was weary of the possibility of a fake one. There are so many different ones on amazon it confused me so I just jumped on over to folica.com and got 20 off it was more expensive than amazon but definitely cheaper than home or shops here. I have just purchased crappy fake products online not amazon before and was more confident in folica.com this time round.
We usually roll our eyes at oil-infused heat tools — but you can actually watch this oil being sucked right out of the refillable cartridge in the handle. When you press the iron closed over your strands, the oil vapor seeps through tiny holes to condition and straighten your hair. And don't worry fine-haired friends: It made our tester's hair silkier, but not like she'd dipped it in an oil vat.

this came highly recommended by a friend and I have been very pleased with it. I used to blow dry my hair and this is a quicker solution. Very good quality.
I purchased this ghd styler as a gift for my wife replacing a pretty generic model. She has been extremely pleased with the results. The styler heats up in just a few seconds beeps to let you know it's ready. It has worked very well for her long thick hair. The other great feature of this styler is its automatic shut off. There were numerous times when she'd forget to turn off her old styler but with this ghd there's never a worry since it turns itself off. She's had nothing negative to say about the styler is pleased with its handling durability.

Had no problems registering. This is my second ghd styler. My first one is almost 10 years old and still works great. Had to buy a second when my daughter took my first one to college with her. These used to be super pricey back in the day but are very affordable now. Hope they are as durable and well made. Looks almost identical to my old one.
My first pair of ghd hair straighteners lasted 10 years and were in regular use so I did not hesitate in ordering another pair. The ghd iv stylers are every bit as good and definitely value for money they 'beep' when switched on and 'beep' agian when the irons are ready for use. The cord is flexible so it doesn't twist or tangle and the plates cool down quickly so can be stored away in record time. Overall I am delighted with this product and would not hesitate to recommend ghd as the 'rolls royce' of stylers.
Love love my ghd I ordered this to replace my last ghd that had lasted me 7 years I love the quality and way it styles my hair.

The Bio Ionic Onepass Pro Straightening Iron makes use of Silicone Speed Strips to speed up the straightening of your strands while providing increased shine. The NanoIonic mineral hydrates your hair, seals in the natural oils, and smoothens the hair cuticle to create frizz-free, silky smooth hair every time. The flat iron comes with adjustable heat settings that range from 240 to 400 degrees Fahrenheit. It has a very long swivel cord – 9 feet! It heats up very fast and cools down just as quickly so you can easily pack it away if you’re in a hurry. The plates are 1.5 inches wide which is perfect for long, thick tresses.


If being limited to only a handful of temperature settings isn’t really your cup of tea, look no further than the BaByliss Pro Nano Titanium Straightening Iron! This lightweight flat iron features a whopping 50 heat settings for hair types of all shapes, styles, textures, and colors making it one of the most versatile hair straighteners on our list.
I've had this flat iron for 3.5 years now I ordered from this exact listing as well . I'm not sure if it's fake or real but either way it is the best flat iron I have ever used. I have fine thin hard to straighten and curl hair and it works perfect on me plus on my mom with thick curly hair. It is still working great so it lasts a long time. If it ever does go out on me I will be repurchasing the same one

Less common but still worth mentioning are “hybrid” styles of hair brush straighteners. Some are similar to a flat iron but with bristles on each of the plates, while others have a rotating barrel on one side and a plate with bristles on the other. You’ll also see lots of inexpensive, non-heated straightener brushes, but we won’t be focusing on those in our reviews.

holy crap this hair straighter is awesome heats up hella quick and does an amazing job I have super thick long hair and it works wonders I had no problem registering it with ghd. It is hands down the most impressive straighter I have ever used. I don't think its possible to love a hair product more than I love this thing.


In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]
I have very curly hair and used my friends styler and fell in love I bought this on amazon after reading the bad reviews. Beautifully packed in a very nicebox very easy to register b. So it’s not fake
This lesser-known brand made a great impression when it was available on Amazon (you can now buy it at TerresaBeauty.com), where the majority of reviewers gave it five stars. "It allows my hair to glide so smoothly through the plates, never snagging it," says one shopper. "I can straighten or curl with this straightener and it works great," says another.
Great product. Quick shipping.
This original hair hero uses ceramic heat technology to style at the optimum styling temperature, for perfect results every time. Simple, effective, iconic. A rounded barrel and floating plates makes this original ghd styler glide easily through hair, creating beautiful styles that will be the envy of your friends. Plus, with automatic sleep mode and universal voltage you'll have peace of mind to create great results at home or abroad.US two pin plug
As one of the hottest hair straighteners we have reviewed (temperature-wise…although it is pretty to look at, we have to admit…), the Solano Sleek Heat 450 Professional Flat Iron can reach temperatures of up to 450° F in as little as 60 seconds! This Solano hair straightener also features thin 1 inch plates, making it an ideal choice for anyone with short or medium length hair and the quick heat time ensures that even the most stubborn of curls can be tackled with a little extra heat. If you are looking or something a little larger though, it is also available with 1.54-inch plates too.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.  

The Karmin G3 Salon Professional Ceramic Flat Iron is one of our picks because not only does it perform great, it has a 3-year warranty that backs it up; not something you see with every flat iron in the market. This hair straightener features 1-inch pure tourmaline ceramic plates that can heat up in less than 30 seconds. It has a tangle-free swivel cord and is dual voltage. And it makes use of micro-porous technology and infrared heat to lock in the moisture and natural oils of your hair so it looks healthy, silky, shiny, and straight.

Ghd's are the best for a reason I brought these for my fianc which she loves and quote ghd's are the best this was her best christmas present out of the bunch delivery was fast too
I have owned this straightener for 9 years now and I absolutely love it use it multiple times a week.
This is so much better than the drugstore purchased flat iron that I've been using. The ghd classic 1 inch styler heats up fast and maintains the perfect temperature while styling my hair. The extra long cord 9 feet is something that I'm going to have to get used to but I do see how it would be perfect for professional stylists to use in salons. The ceramic plates come together perfectly and there's even a little extra give when I squeeze them over my hair. I appreciate that this has a reset button on the plug to keep the user from getting shocked while using. I even loved how this arrived in a beautiful box. My hair looks great and I am looking forward to using this for years to come.

A few swipes from a professional hair straightener can finish off a high ponytail, restore life to split ends, and give your natural curls a relaxed look for a night or two. No matter what your natural hair type may be, there is a hair straightener as unique as the gorgeous locks on your head! Here are just a few of our favorite hairstyles that can be achieved using a professional hair straightener like the ones we’ve reviewed here:


I bought these for my partner to replace her old pair of ghd ten years old . It turns out that these are the only brand worth buying so if your loved one has asked you for a pair of hair straighteners buy a pair of ghd's. There may well be cheaper straighteners on the market but they will not satisfy be warned . They also turn off automatically after a while so there are no more return trips to the house to check that they're off.
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great
I had some concern that this iron was counterfeit. I had purchased knockoff chi irons unbeknownst to me on this site before. Fortunately as I found ghd has a verification tool on their site. Take the time to register your iron there to make sure it's not a fake ... As far as the iron itself it is a sturdy quality iron that heats up lightning fast. It even has a beep to let you know it's ready to go. I especially love the 30 minute automatic shut off feature a must for forgetful people like me
When taming coarse, wavy or curly hair, sometimes you need a little to kick it up a notch. That’s why we love that the CHI G2 Ceramic and Titanium Flat Iron can reach a maximum temperature of 425° F and heats up in under a minute! With this hair straightener, say goodbye to wasted time waiting for your tool to heat up, and get styled and out in the door!
No more need for pricey keratin treatments to smooth my thick unruly mane one pass of the iron and my locks are smooth straight and shiny. Thanks ghd
With this hair straightener, you also get adjustable heat settings that range from 140 to 450 degrees Fahrenheit which means that it’s perfect for use whether you have thin, delicate hair or stubborn, coarse locks. We love that it has a 360-degree swivel cord, it heats up quickly, and the fact that it’s dual voltage compatible. You even get a thermal protective glove plus some leave-in argan oil with your purchase.
I just retired my 6 year old chi and initially got a chi replacement but it just did not feel like my old chi. I knew then that I had to look for that perfect flat iron that I've been used to. Well I found it with this ghd classic styler. It heats up fast and takes just one quick swipe to straighten my curly hair. It is an amazing iron without any unnecessary frills. Flat iron does damage the hair so keeping it to a minimum is the best thing to do and don't think that paying extra for temp. Adjustment and other frills will somehow be less damaging. Stick to this basic one and you will be so happy also I did buy this iron from amazon itself and was able to register it without any problems.
Heats up fast. Does not rip hair or get hair caught in crevices. Works on thick curly middle eastern hair. Works great and quick on wavy hair also
heats up within seconds great and easy use doesn't dry out hair. Leaves the hair shiny and perfect to style the way you want it
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
At the price of a coffee and sandwich, you will be over the moon with the Revlon 5265CU Shape and Smooth Air Styler. It boasts 108 Amazon customer reviews with combination of 74 at 4 or 5 stars; I believe this is an excellent low cost air styler.  I would buy one of these just as a spare or to carry round as it is also lightweight so makes for a good travel solution.

ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
I would recommend this product to any lady that regularly straightens her hair. Product gets hot quick and turns off after about 30 minutes of no use. Simply the best straightener I've ever had.
I've always wanted ghd's but never really had the budget for it so decided this birthday 24 after moving to the states and throwing my 30 pair in the bin I would treat myself. Best decision ever great irons and using them so much more than my old ones as they are so quick and easy. My hair is very thick so it used to take ages to style with my old irons. So much easier now
I ordered the ghds as my older ghd's were starting to get wore I was little bit weary over ordering ghd's as they are a lot of fake ones about. I ordered these on the thursday dinner time and I paid the express delivery as I was wanting to use them the friday night I was going out well worth paying the express delivery as they were delivered the next day for 8am. I registered the ghds straight away on the ghd site and were the real mccoy .i have quite thick long hair I had no problems straightenting my hair but did have to re do it a little bit later on if was to purchase ghd's again I would buy the bigger plate ones but that isonly because of my thick hair would definatley recommend them
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14]
We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.
love it

Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)
The 9-foot power cord means you never have to worry how far away the outlet is from where you’ll be styling your hair. It is more expensive than some of our other picks but it’s not as expensive as the BabylissPRO. However, it doesn’t have an automatic shut off feature and the temperature range only reaches 410 degrees Fahrenheit. Also, there have been reports from users that their HAI Classic only lasted a year or two.
There is a real risk of damaging your hair if you use a flat iron or hairbrush straightening tool on wet hair (or even damp hair if you have thin hair and are not extremely careful). The quick application of heat on wet hair brings the water within the hair follicle to a quick boil, the bubbles are then pushed out resulting in split ends and cracks in the hair. At the same time, essential vitamins and minerals are forced out which further adds to the problem, reducing the hairs natural elasticity which can lead to further brittleness and breakages. All of these issues can be further compounded if you have any residual product in your hair (especially any products containing alcohol) as these chemicals are boiled into the hair follicle.
I don't know why I waited so long to invest in this product. I held off because of the price but now that I own it it is worth every penny I have fine hair that is very curly wavy. This styler makes my hair straight smooth sleek and shinny and it lasts until the next shampoo. It heats up super quick and is very east to use. I have read other reviews about whether it is an original product because of where it was made. My styler says made in china . Some reviewers claim is not an authentic styler if it's not made in korea . My styler had the correct id label on it and I was able to register it on the ghd website. For now I highly recommend this product. As long as it continues to work for at least a year or more I will be very happy with my purchase.
Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
I bought these for two reasons my trusty babyliss straighteners died and I was just about to take a trip to america. Rather than buy two pairs for the different voltages I invested in these dual voltage ghds and am extremely pleased. Light and easy to use heat up and cool down very quickly. Only one heat setting but they work absolutely fine on my curly hair and I find I don't need to do it every day unless my hair gets damp but that's the joy of natural curls lol. Worked exactly the same on the american voltage with an adaptor for the plug. Wouldn't hesitate to recommend these if you need to replace your current straighteners. Maybe a little pricey but you get what you pay for with this type of electrical item.
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