Improved Ergonomics: If you compare the new ghd Gold to the now-dated V Gold Styler, you’ll notice one of the biggest improvements lies in its look and feel. The modern design means this product will look gorgeous sitting atop your bathroom counter, and the rounded barrel assists with preventing snags and speeding up your styling time. The swivel cord has also been upgraded to enhance your overall experience, letting you worry more about how your hair looks and less about twisting and turning to find the right angle (we’ve all done it).

To achieve stunning curls: Mist hair with GHD Heat Protect Spray (sold separately). Section the hair and lightly mist with a Curl Hold Spray (sold separately) to add shine and hold when styling. Place a fine section of hair between the plates of your GHD Professional Styler vertically one inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For an intense stunning curl, continue to turn the styler by another 90 degrees as you glide from root to end; pull the styler very slowly away from the head in a continuous smooth movement. For a softer curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An S-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with your fingers for more extreme curls, or with a wide-tooth comb for soft, loose waves.
Best flat iron, 2 year warranty when bought from the website. Don’t have to adjust any heat settings you just flip the switch on. Smooths out all hair textures hair really well! And if you forget to turn it off the heat element shuts off and the flat iron beeps at you until you manually push the switch to off which is amazing since lots of us forget to turn off our flat iron after use.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.
I can't believe Amazon would allow one of their trusted sellers to sell fakes. I received mine today and it took about 5 seconds to realize that it was fake. I could not register it on the ghd website, and I came across the information below to help identify fakes. This straightener did not have a reset button on the plug, and had many more of the 'give-aways' that it was a fake! DO NOT BUY FROM THIS SELLER.
Looked around at new ones, checked reviews and other ghd models and decided (based on price mainly) that I would just buy the same ‘original’ one again. It’s great. Better results- smooth and straight with little effort - and quicker heat up than my old one - extremely quick. Much cheaper than the fancier models. Slim and easy to store away. Glad I went for this again. 

It did get straight and it didn't pull or drag on my hair which was nice, but it took twice as long as it usually does (and lately i've been using a $35 flat iron I got from Amazon!) due to the fact that I had to go over and over it in increasingly smaller sections. I already use thin sections so this was just ridiculous. What annoyed me was that even after all this my hair remained poufy and never really got that shine I usually get. My hair btw, isn't even curly it's more wavy/frizzy/poufy--so I don't require tons of product or anything like that bc straightening my hair has always been an easy no-fuss affair. Usually, it takes like, one pass to get'er done.
Designed to operate at the optimum styling temperature, the ghd Gold Professional Styler's smooth gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves enabling versatile professional styling results and enhanced shine that last - effortlessly.
For curling, place a section of hair between the plates closest to the scalp, clamp the plates, and turn styler through 180 degrees while holding the end of the strand. Pull styler through the hair slowly, always maintaining the 180 degree turn--it helps to slightly tip the nose of the styler downward, careful not to let the hair fall out. It also helps to pull the strand forward when trying to curl hair at the back of the head.
Inferior hair straighteners take a very long time to heat, and you really need to make sure that they’re on their highest setting to have any effect. But that means getting lots of split ends, and you hair often looks frizzy, dry, and generally unhealthy. And once you go outside, if ever you live in an area that’s a bit humid the straight hair quickly goes to its default pouf settings. 
I purchased this ghd after a hairdresser friend used hers on my hair. I couldn't believe how well it worked so I purchased the same model. I have curly frizzy hair and this straightener actually makes my hair shiny and even holds my hair straight if my hair gets wet in the rain. I use a hair straightening treatment on my hair before I use the ghd as you should with any straightener and this keeps my hair from becoming brittle. I have lovely comments about my hair since using it. It feels very soft and is healthy. I can adjust the heat setting so it does not get too hot. It is very quick to heat up and beeps when it is ready unlike others I have tried .It is so simple and quick to use. Because it is the wider ghd I can do my hair in less than five minutes. I have long hair past my shoulders. Very happy with this one.

Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
Delivering high pressure air flow for super-fast drying while advanced ionic technology reduces frizz and flyways to give a smooth salon-style finish in half the time*. The ghd hair dryer was designed by professionals for professional and offers you the best hair drying experience at home. Variable power and temperature controls, plus the choice of two nozzles, allow you to tailor your blow-dry to your hair type, while a cool shot button.
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