great quality. I've had this for years now. I'm a black female with 3b hair. This styler is amazing. Sedu and ghd have never let me down.

I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.

Before placing your entire head under unnecessary heat conditions, try straightening a small section of your hair with what you believe is your ideal heat setting. Take notice of the way your hair reacts to this temperature, paying close attention to any fraying or singeing that may result. Smoking and that dreaded burnt hair smell are a sign that you may need to tone it down a bit to avoid permanent damage to your precious locks.
I purchased this item almost a year ago and it's still working as well as when I first bought it. Strongly recommend to someone who wants their hair to look great and wants it to last longer than the typical hair straightener.
all time favorite hair straightener
Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect. 

My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
bought this for my daughter as a christmas present. She loves it
Upper-class people have always used their hairstyles to signal wealth and status. Wealthy Roman women wore complex hairstyles that needed the labours of several people to maintain them,[44] and rich people have also often chosen hairstyles that restricted or burdened their movement, making it obvious that they did not need to work.[45] Wealthy people's hairstyles used to be at the cutting edge of fashion, setting the styles for the less wealthy. But today, the wealthy are generally observed to wear their hair in conservative styles that date back decades prior.[46]

In 2004, ghd entered the North American market, bringing its total worldwide sales generating £37 million in revenue.[12] The Jemella Group, which owned the ghd brand, was bought by Lloyds Development Capital for £55 million in 2006.[7] It was sold eleven months later to Montagu Private Equity for £160 million.[13] Lion Capital, a British private equity firm, purchased ghd in February 2013 for approximately £300 million.[14]
I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.
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