I love it

The two strips of silicone atop Bio Ionic’s flat iron plates seem silly, but they serve an important purpose. By buffering the outer edge of the plates, they reduce your chances of hair snags. They also force you to glide the flat iron more slowly through your hair (they are called speed strips, after all). While the slower technique maximizes shininess and smoothness, the speed strips can become a bit of an obstacle if your hair is thick.

the best straightener I've had and I've had a ton. I also have thick frizzy hair and it tames it so well
Some people may cover their hair totally or partially for cultural or religious reasons. Notable examples of head covering include women in Islam who wear the hijab, married women in Haredi Judaism who wear the sheitel, married Himba men who cover their hair except when in mourning, Tuareg men who wear a veil, and baptized men and women in Sikhism who wear the dastar.
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
My favorite straightener ever so happy I bought it little expensive but does my hair in half the timemy old one did. And my old one was also an expensive one but another brand.
bought one of these 8 years ago and it finally started going out so I ordered another one for my wife. Well worth the money in my opinion.
arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks

great set of straighters for a reasonable price. I would definitely recommend ghds over other brands of straighters. Each set I've had have lasted around 2 years before an electrical fault caused them to stop working I'm onto my fourth pair now.
heats up within seconds great and easy use doesn't dry out hair. Leaves the hair shiny and perfect to style the way you want it
works like and charm and is authentic
Excellent product. It works perfect until now at least . My hairs are very difficult to manage and to straighten but with ghd few minutes and they are perfect.
Each flat iron has its own 15-digit code on hologram which can be verified at GHD website. - One 1" ghd flat iron with cap. Smoother gold plates glide effortlessly through the hair to make straightening on all hair types and lengths even quicker and easier, while their contoured edges help to create perfect curls and waves, all with a high shine, salon-style finish.
Easy to use. Quickly heats up and gives a soft beep when it's ready. Much prefer it over the chi straighteners I've used in the past

Good product supplied with wrong power lead doesn't suit australian power socket it even has instructions that it's not to be sold anywhere other than north america. I had to buy a adapter to use this product
This styler really works I can curl or straighten with it and the style holds all day without hairspray.
I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer

after reading other reviews about people not getting an authentic ghd flat iron I contacted my niece who bought one for my sister at the retail outlet sephora and asked her to send me the sku number off the box. Once I got that I was able to look through the models available on amazon and buy one that is authentic. Other people's reviews had convinced me to make sure I was getting an authentic ghd flat iron. I am grateful to them for posting their review so I could make an informed purchase. I really like this flat iron. I had used my sister's ghd when I was visiting her last year so I already knew this was the brand for me. I have very think hair and the revlon and conair brands just weren't cuttin' it.
BUYER BEWARE: I bought this from Amazon LLC, but the product would NOT register as authentic on ghd's site. I tried the hologram code and date code multiple times, but the site wouldn't verify the numbers. Also there was no country of manufacture listed on the unit, the box or the booklet. The styler looked great and was packaged well. Did the unit and stickers look authentic? Yes in every way. But the ghd site states: "fake ghd products are virtually impossible to spot." I called ghd, and a rep said sometimes legit numbers aren't accepted by the site (?!) - and told me that sometimes fake numbers go through. So in the end not sure what good the checker does. The rep did add that "Amazon is not an authorized dealer for ghd products." And the rep echoed what another reviewer said, "the only way to authenticate a styler not bought from us or an authorized dealer is to send it in to the warehouse." That's too much trouble for anyone. Is the one I bought legit? I just can't tell for sure. I'm not taking the risk. Returning it to Amazon.

Available with either ceramic plates (good for all hair types) or titanium ones (choice for curly, thick, and coarse textures), this innovative styler features touch sensor technology that lowers the heat when it's not being used, then automatically brings it back up to temp as soon as it's touched. Translation: No more waiting for your iron to heat up in between passes. Use it for smooth and sleek styles, or take advantage of the round brush-esque attachments to create more of a bouncy blowout effect.
very good hair straightener.
It may surprise you what less than $50 can get you when shopping for flat irons at stores like Target, Ulta, Amazon and more, but trust the hundreds of reviews calling these bargain buys the real deal. Especially if you consider using hot tools only when you need an extra level of polish, or to quickly smooth out hair when you're in a pinch, the industry's cheaper picks are more than suitable to your needs — don't bother shelling out a significant portion of your paycheck for a high-priced hot tool that'll go unused more often than not.
“I wanted a straightener I could use on wet hair, since I’m usually on the go and don’t always have time to dry it. With this Wet 2 Straight Hair straightener, I was able to straighten my hair after it was towel-dried and only had to go over my hair twice for it to be completely dry. Granted, I have semi-thin hair, so it doesn’t take too much to straighten it, but with other straighteners, I would have to go over it about three or four times and couldn’t straighten it when it was wet.”
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]
I absolutely love this flat iron I have straight hair always have but this gives me no frizz flat hair. And when I want curls well there you go I have them I researched for a flat iron since I bought one like 5yrs ago and it did nothing for my hair and pulled it too. This one is 100 authentic and I registered it online with ghd also. I'm soo happy my husband got my this well worth the wait also this was bought through amazon if you'd like to know happy styling
If you are unsure what exactly your hair type is (or if it has changed over the years, which happens more often than you’d think!), check out this incredible overview by the hair professionals at Redken! Don’t stress if you have combination hair (i.e., fine and curly or thin and straight) either; we recommend choosing a hair straightener based on your biggest hair complaint and focusing on that problem first. So, if your curls are driving your nuts, you will want to select a hair straightener with higher temperatures, thin hair needs moisture, etc. You’ll find that your entire hair type can usually benefit from the extra TLC!
3rd September 1665: Up, and put on my coloured silk suit, very fine, and my new periwig, bought a good while since, but darst not wear it because the plague was in Westminster when I bought it. And it is a wonder what will be the fashion after the plague is done as to periwigs, for nobody will dare to buy any haire for fear of the infection? That it had been cut off the heads of people dead of the plague.
I tried my friend's ghds before purchasing as I didn't believe the hype. How wrong could I be they are so much better than all the previous pairs I have owned and are well worth the price... And I only straighten my fringe which takes about 20 seconds
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