auto heat so you don’t have to manually set the temp. My previous iron I had to manually set which I found out I was putting way to much heat on my hair. Saw this iron for almost half the price here on amazon. Literally takes seconds to heat up. Just love it
These are the second pair of ghd iv stylers I have bought. Had first pair for many years and really pleased with them. Tried other makes but nothing beats ghds.

I had no problems registering my straightener and it works perfectly I love it it straightens so easily and doesn't snag at all like the chi does I would definitely recommend it to anyone

I read lots of different reviews about these straighteners and a lot said these aren't genuine. They are definitely ghds just professional ones which means they are lighter. They are exactly the same ones at my hair dressers. I'm happy.
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