I gave it three sticks because my hair did eventually get straight and at no point did I feel like it harmed my hair, but it's not even adjustable because again, the company claims that this iron auto-adjusts according to hair "conductivity" or some bullshit like that (this is a laughable claim). It does have auto-shut off but so do a lot of irons (or at least the high end ones). Honestly, I can only conclude that this is another one of those hyped up beauty products aimed at people who think more $$$= better product and performance but a straightener is a straightener so once you get past the $100 price point it all comes down to personal preference and there's really not much more you're gonna get for your money...
Like all ghds, the IV heats to 185 degrees, which is perfect for creating a poker straight finish, glamorous curls or beachy waves. The floating aluminium plates make the styler easier to hold and control, while also ensuring those tell-tale dents in the hair are a thing of the past. Other features of the IV Styler include a 2.7 metre cable, an automatic shut down after 30 minutes, and universal voltage.
Top stylists, models and celebrities alike can’t live without their ghds, so you know you’re in good company when you add to your collection. Whether using your ghd styler to tame frizz for a day at your desk, or to curl locks for a night out on the town, ghd not only allows you to straighten your hair, but also twist, curl, flick, wave and bounce too. With ghd, the possibilities are endless.
The ghd Gold Classic Styler has smoother, golden plates for straighter, sleeker hair, or more voluptuous curls and styling. The ghd Gold Classic Styler has a sleeker design and an improved outer body so that it stays cooler to the touch and is lighter to handle. Gold glimmers through the smooth black plates, which are even more contoured so that they slide through the hair and achieve a high-gloss result. A protective heat guard is included to protect surfaces, and a protective plate guard to protect the plates when you need to transport the Styler. For even more peace of mind, the ghd Gold Classic Styler automatically switches off if not used for 30 minutes.
Dual-Zone Technology: You will have heard of Tri-Zone Technology if you own a ghd Platinum Styler, so think of Dual-Zone Technology as its little sister. Instead of three heated regions, this styler features two, one towards the tip of the styler and another closer to the base. This essentially means the straightener has better control over the way it heats your hair, instead of over-delivering in one area and lacking in another. Think quicker styling and a more uniform look in terms of sleekness and smoothness.
Delivering high pressure air flow for super-fast drying while advanced ionic technology reduces frizz and flyways to give a smooth salon-style finish in half the time*. The ghd hair dryer was designed by professionals for professional and offers you the best hair drying experience at home. Variable power and temperature controls, plus the choice of two nozzles, allow you to tailor your blow-dry to your hair type, while a cool shot button.

Easy-to-use and safer for strands, the ghd Classic 1" Inch Styler with ceramic heat technology operates at the optimum 365°F styling temperature for smooth, no-frizz styling. It delivers professional, long-lasting results, sealing the cuticle for a glossy finish that looks salon-done and stays flawless all day. Designed for utmost styling flexibility, the versatile one-inch round barrel makes it easy to straighten, curl, or wave all hair types and lengths. It heats up in 30 seconds and works fast so you can effortlessly create everyday styles in a snap, while the smooth-contoured floating plates glide through strands without snagging or pulling.
The payment free period will start from the date of order (including for those items which are purchased on pre-order and/or are not ready for immediate dispatch). All financial services products, delivery and installation charges, unless otherwise stated, are excluded from this offer, exclusions will be confirmed at the point of order. The interest is calculated from order date and will be added to your account after the end of the payment free period.
My very first GHD styler. I purchased this before cosmetology school and it worked for my extremely coarse hair. I used it quite often on myself and when I enrolled I used my GHD on my clients and it’s honestly top quality for a brand that’s accessible to at home use. I found this flatiron more consistent than the professional irons in my cosmetology kit.
Choose from the ghd hair straightener range, including the award winning ghd Platinum® Styler or to complete your kit of styling essentials. From waves and curls, to flicks and poker-straight hair, create a look that's stylish, effortless and professional. ghd stylers will help you create a multitude of hairstyles, producing shape and movement in each styling session.

Against the ghd Platinum Styler: On the other hand, the Platinum Styler features more sensors and heaters than the new ghd Gold. This essentially means it will heat the hair quicker, and is a little safer in terms of heat delivery, too. Six sensors and heaters work to deliver optimal heat to the hair, instinctively adjusting to give you a transformative experience. Where this is the top-of-the-range choice, the ghd Gold Professional Styler sits perfectly in the middle, a great mix of affordability and professional quality.
In 2001, ghd revolutionised the way women styled their hair with the launch of its first styler – a professional tool designed for salon use that could also be easily used at home. ghd has continued to be a leader and innovator in hair styling with its range of professional brushes, ghd Style styling products and the launch of its first hairdryer, ghd air™. Show less
I have used ghd straighteners for the last three years and when they broke, I was devastated especially as it was a bank holiday weekend! No other straighteners were ever able to smooth my hair like ghds so I ordered another pair! After having 3 days of frizzy uncontrollable hair, I was delighted to have my hair back in smooth and beautiful condition, within minutes! I never dreamed I would become so dependent on my ghds but I wouldn't be without them now. Thank you so much for a prompt service!
Achieve seductive soft movement: Mist hair with ghd heat protect spray. Section the hair and lightly mist with a curl hold spray to add shine and hold when styling. Place a fine section of hair between the plates of your ghd Gold Styler vertically 1 inch away from the root. Gently close the styler with minimum tension. Turn the styler clockwise by 90 degrees. For a soft curl, pull the styler quickly through the hair away from the head in one continuous smooth movement. An s-shaped vertical curl is created. To complete the style, repeat through all sections. Finally, separate and brush out the curls with a wide-tooth comb.
BEWARE of sellers with LOW FEEDBACK! Ask sellers questions about the 22 things I have pointed out above. If they do not answer, don't buy! If they make excuses, don't buy! Also, some buyers who have been ripped off are trying to resell their GHD's to cut their losses. Watch for things like "I got it as a gift" or "I recently cut my hair". One of the seller's I purchased from was supposed to be shipping out of Georgia but he really shipped from China. Don't believe everything you read about a seller's information. They can lie. 
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