Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)


Thick, coarse hair can withstand high heat AND it responds better to it. Using high heat also means that you minimize the number of passes you’ll make which will benefit your hair’s health. You’ll want a hair straightener that has adjustable heat settings with a maximum temperature reaching the 400-degree range like the HAI Beauty Concepts 1.25″ Classic Convertable Flat Iron.

bought this as a replacement for the last pair. Purchased the same as before as tried and tested for years. Love ghd wouldn't have anything else
I was in the market for a new straightener and when I was watching videos and reading reviews of this straightener it seemed like one I would want but I couldn't find it for a really reasonable price. Then I looked at amazon and found it for about 110 that was a great deal. So I bought it and it came really fast. It also came in a really cool box. I haven't been using it very long so far but this straightener has proved to be so much better than my old con air infiniti. Best straightener ever
The Apalus works relatively quickly, taking approximately ten seconds per pass to straighten most types of hair, although you will have to straighten small sections at a time. That makes it an inexpensive lifesaver if you need a quick straightening before heading off to work. The Apalus hair straightener can also be used as a detangling brush and massager to straighten frizzy or unmanageable hair, if used in conjunction with Agam essential oil or Moroccan oil.
For normal to medium thick hair, the ideal temperature is somewhere between 300 to 350 Fahrenheit. If the length is below the shoulder, experts recommend the heat setting 360 to 380 degrees Fahrenheit. If you can, choose a model that has a digital panel. This allows you to see exactly how much heat the hair straightener is pressing onto your hair at any given time.
Introducing ghd curve®, the new range of curling irons & wands from ghd. Featuring tri-zone® technology for gorgeous, shiny, bouncy curls that last as long as you do. The protective cool tip provides you with a safe place to hold the hair in place while you curl, and the built-in safety stand allows you to place the iron down securely during styling.
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
Good value ghd brought for my daughter. She is pleased with it and so far no complaints. It does what it says on the tin.
If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.
I ordered these straighteners on boxing day evening as my others had been stolen from the gym changing room the week before. They arrived the next day early afternoon on the 27th of december......how fantastic is that for delivery service. These are my fourth pair of ghds and I adore them. The only reason I am on my fourth pair is due to the fact two pairs have been stolen over the years and the other pair work but not as well as they used to they are ten years old . Have tried others but could never be without my ghds. Thanks for great product and amazing service
Your second option is a hot air brush. It’s a round-shaped electric tool that can be used for both straightening and curling. But you probably will be able to create gentle waves rather than tight curls with this appliance. Hot air brushes can comb, blow-dry, and style your hair at the same time. It’s a good choice if you want to add extra volume or just keep it.

great product. Top quality I bought in recommendation of my daughter and boy is this worth it
One of the best investments you’ll ever make for your hair is buying a flat iron or hair straightener. It’s one of the most versatile hair tools you’ll ever use. It can help you create curls (kinky or beach-blown waves), flirty flips, or super straight hair. Even the most coarse, unruly hair will bow down to the will of a good flat iron. But like most tools, you need to invest in the best. And what’s best for others does not make it best for you. The wrong choice can cause damage to your hair. So before you head out to buy the first hair straightener you see, let’s talk specifics.

Muy buena plancha cumpli todas sus expectativas y da muy buen servicio


love these first ghd’s I have bought normally but normal straighteners but thought i’d treat myself. These do the job well worth the money.
always recommend ghds
This product is the real deal very pleased with it. I had it registered on the official site of ghd and its the real deal
The L’Oréal Professionnel Steampod is unique in that unlike traditional hair straighteners, it relies on steam technology to straighten hair; reducing frizz and smoothing down the fibres. This technology provides gentle heat action which helps to minimise damage to the hair. Proven to be faster than other straighteners and giving up to 50% smoother hair, the Steampod is perfect for enhancing your blow-dry and giving you salon-perfect results each and every time.

The ability to create bouncy curls or waves with a flat iron (we know, it seems counter-intuitive!) is a biggie in the beauty industry and merits a bit more discussion. If you’re totally lost and there aren’t enough video tutorials on the planet to explain this weird yet awesome process, don’t worry! Just follow along with our step-by-step guide and you will be curling with the best of them in no time!
original ghd stylers registered them on the official website to make sure they were ghd would definitely recommend this product don't be deceived by the price they are definitely original
Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
“I debated whether to buy this product or the more expensive titanium flat irons and decided to give these a try. I have been natural for about two years … But could never find flat irons that would tame my hair. GIRL, I am telling you these flat irons are like that. One pass through over freshly washed and blow-dried hair and I was in awe. Why go to a salon? I did my own silk press and a week later, I still got shine and body. Best iron I’ve had in years, and I love the color.”
I have very tightly coiled african american hair. I used the blow dryer with a heat protectant and this iron got my hair bone straight and shiny. Its the holy grail basically in my opinion lol
the ghd works wonders on my hair. I have naturally wavy hair that can be difficult to straighten but this product takes care of business. I am definitely hooked definitely worth the money.
This was the best purchase I am happy with the quality and results. I am sure it will last long.
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.

this is the second ghd I've bought off amazon in the last 6 months 1 for my sister and 1 for me I truely love them... You can't beat a ghd good hair day ... I was in both cases afraid of it being a fake as some reviews stated. Both times I took the advice to go to 'buying options' and to ensure you are getting it direct from amazon... They registered fine.i recommend this product 100 you will never go back to any other brand they are so fine I love the ghd's and they are not wrong I always have good hair day's ......weather permitting... I live in australia and the only thing other expence was an adapter which was fine ... I love ghd

For better or worse, we are B-U-S-Y nowadays. Running from meeting to meeting and trying to pick up our kids from carpool before soccer practice, it’s no wonder that we often place ourselves at the bottom of our daily priority list. This mindset typically carries over into our appearances and explains why more women than ever are rocking messy top knots and buns than ever before.
Works good nice lil hello beep when it's turned on. Solid even sufficient heat but not scalding. Glides through the hair smoothly with a good feel. Features automatic shut off and extra long 9 ft cord too.high quality flat iron all around. Will update in a few months to report on it's durability after regular use.
If you’ve ever used a CHI hair straightener before, then you’re probably pretty well acquainted with the turn dial temperature control of models’ past. While this dial design made it easy to switch on your hair straightener each morning (even before you have had your morning coffee!), it also made it all too easy to accidentally change the temperature during use.
heats up so fast and does a great job straightening my hair I am not the most coordinated person and even I can use this.
T3’s white and rose gold flat iron seems too pretty to reliably function, but hey, sometimes miracles happen. There are four temperature settings ranging from 260 to 410 degrees, and the tool heats up in about a minute. Its ceramic plates are infused with tourmaline, a mineral said to make hair extra smooth because it emits negatively-charged ions. There’s no scientific evidence to support this, but my unscientific bathroom study found that this flat iron does indeed make my hair look shinier.
These ultra-smooth plates are great for straightening stubborn strands like curls and waves and are also ideal for creating natural, finished curls (similar to a curling iron) and even beachy waves. By gliding effortlessly across hairs of all types, without pulling or breakage, the ISA Professional Titanium Flat Iron has the potential to leave your hair looking and feeling healthier after each use.
GHD went and nabbed itself a 2018 Best of Beauty award with this miracle of a flatiron. The tool maintains a constant temperature of 365 degrees Fahrenheit, but get this: It reads the thickness or thinness of the sections you use so it can adjust the amount of power it exerts. That way, it keeps the same temperature while straightening your hair and gets all the sections evenly straight without you having to worry too much about heat damage. "My hair felt relatively healthy after ironing which I am not used to," says Tracey Zane, director of content development for Allure. "The tool moves much effortlessly across my hair, and actually makes it feel silky smooth once ironing."
recommended by my hair stylist. Was planning to order regular model but professional model was on sale. Heats up very quickly. Works great. I have curly hair but no on knows

I would recommend this product to any lady that regularly straightens her hair. Product gets hot quick and turns off after about 30 minutes of no use. Simply the best straightener I've ever had.
This is a great styler according to my girlfriend. I purchased this styles on amazon because it was cheaper than through other outlets such as sephora. After reading some comments I was concerned that this may be a knock off brand of the ghd classic styles but was relieved that I could register the product on the ghd website as well as check via the checklist of genuine product traits that someone else nicely posted. I bought this through amazon and deva concepts dropship and recommend you do the same.
this was a birthday present for my daughter and she received it by her birthday and was extremely happy with it. Works great with her corse hair.

I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.
very good hair straightener.
Nbsp in the attached video I explain how to register your flat iron and check for authenticity that you are actually receiving an actual ghd product. I was quite surprised to see so many negative reviews stating that they received a fake product. Many went on to talk about holes on the cord and the prong and where it is made but actually those are old posts on the internet and the only sure way is by going to ghd website and registering your product. Even at the ghd website some of the illustrations were out of date which I point out in the video. By entering the halogram sticker unique code and date code of your product you will be emailed to let you know if your product is genuine.now let me discuss about the benefits of the flat iron itself. I have tried numerous brands of flat irons. From hot tools fhi chi hai chameleon to sedu. This is my first ghd brand and I am happy I got to try it out. The ghd classic 1 inch styler uses ceramic plate technology which helps reduce breakage and damage to the hair because the ceramic can glide through your hair without pulling it. It also maintains an even temperature throughout the plates with no cold spots which means less passing on the hair.the ghd has actual ceramic plates and not aluminum plates that are ceramic coated which in time will wear off chip and peel. Ceramic produces negative ions. Dry or damaged hair has positive ions. When you use the ghd ceramic flat iron you are applying negative to positive so you counteracting and balancing the condition of your hair. The negative ions will make your hair smoother silkier and shiny.however what is missing tourmaline. Tourmaline also emits negative but has far infrared heat. It can get rid of odors and pollutants. When tourmaline is heated it can produce more negative ions than plain ceramic plates. This means means far more less damage by locking in your hairs own moisture and minimizing frizz static electricity and flyaways. That is why I give this flat iron four stars instead of five. I prefer a flat iron that has both ceramic and tourmaline technology like the sedu pro ionic ceramic tourmaline flat iron. Not that this flat iron is a bad choice but my sedu is my all time favorite and rated 5 stars and more.
This was the best purchase I am happy with the quality and results. I am sure it will last long.
with all the reviews I was concerned about getting a fake. I just received my flat iron and went to the ghd site. I registered the flat iron with no problem and I also verified the link of this seller with the ghd url validator ... . It came back as this is a valid site. Approved united kingdom seller. Be aware that an adaptor may be required for use outside of united kingdom. The one I got does not need an adapter for the us. Hope this helps
I was told by my stylist to get this flat iron because my chi was totally worn out. I was a little skeptical after reading reviews that some were fakes but I ordered the sold by amazon one and I was able to register it at ghd's website. I am definitely so happy that I chose to get this styler. It is awesome. It's the one and done styler. I don't have to keep going over and over my hair to get it straight so I know it's better for my hair overall. Plus you can't beat the fact that it turns itself off after 30 minutes. It takes away my did I remember to turn it off fear every time I left the house after straightening my hair. I also have really curly hair and this makes my hair soft smooth and shiny. Definitely recommend
this straightener is amazing. It heats up in about 20 seconds and is slim and does it's job perfectly. I tell all of my friends about it

I love my new ghd professional original styler 1 inch. The dual voltage allows me to style my hair when traveling which was a real problem before. Compact to take on any trip. Love it
Amazing product.
I ordered the ghd iv styler and was abit confused as to which one to order. I am happy with what I chose. It's small light and does the job wonderfully.
better than my old paul mitchell.

I just wanted a 'cheap' pair of ghds and these have done the job. To be fair you are almost guarenteed a great product when you buy ghd whatever the model.

Hanz de Fuko’s Modify Pomade is 100% water based. A water based product is easy to wash out but still keeps your hair in place and shining to the max! We recommend using this product for medium hold and high shine. If you want to go full on extreme hold and high shine, then use Heavymade. Like our Modify Pomade, this water base formula goes on clean and heavy. Also great for edge control on African-American hair.
Great product and fastest shipment ever
these are great. They’ve kept my hair straight the whole day. The best straightners i’ve ever had.

If you have ever visited a luxury spa or wellness company, you have probably run across far infrared heat a time or two. Without going into too much science, infrared heat is the same heat you feel when the sun kisses your cheeks and warms your body from the inside-out. Far infrared heat, in particular, has been used by medical and wellness professionals for years to treat a variety of conditions from muscle pain to even cancer.

This is a really lovely gift set the packaging is so nice and the presentation makes it feel really special. The brush and hair clips are both very nicely made I don't really understand the design of the clips exactly as they are very flexible but they certainly hold my hair well during styling the brush is as a brush is... Brushy I have very fine hair and it tends towards the static this made the issue slightly worse. I plan on sticking with my regular wooden brush. The carrying bag and heat proof mat are both well made not quite my style as the quilted look isn't my favourite but both are quite posh and it's just really handy to have somewhere to always put the straighteners wherever I am. I particularly like the silicon cap to put over the end of the straighteners though it's very minimalistic and I think I'll use this item the most.as for the straighteners they are just as good as ghd are renowned for. They heat up really quickly and they beep to let you know when you switch on the power and when they are ready. I appreciate the auto off feature too that switches off after 30 minutes just in case. The plates are smooth and don't catch my hair too much there is a slight issue with that and one of the seams it doesn't always happen but sometimes I do catch a hair. Overall I'm really pleased and looking forward to lots more good hair days.


this one doesn’t get as hot as the one I got at a beauty supply
so nice
I love it 👍

Was worried following some negative reviews about this not being a genuine ghd product. However product arrived with ghd tag with details on how to register with ghd. This was done on the official ghd website and ghd have verified the product.

×