Here at the Strategist, we like to think of ourselves as crazy (in the good way) about the stuff we buy (like pillows), but as much as we’d like to, we can’t try everything. Which is why we have People’s Choice, in which we find the best-reviewed (that’s four-to-five-star reviews and lots of ‘em) products and single out the most convincing ones. While we’ve written about the best curling irons, hair dryers, and even a certain curling iron used on the Victoria’s Secret Angels before, we’re going deep on the best flat irons and hair straighteners on Amazon. (Note that reviews have been edited for length and clarity.)

Work great
This ghd air hairdryer gold professional styler gift set contains two of ghd's professional quality hairstyling products the ghd air hair dryer plus the ghd gold professional styler. This christmas gift set doesn't yet have a price listed at the time of this review but currently the dryer alone costs 99 with the styler alone costing 139 from amazon so if the gift set costs less than 238 it could be a bit of a christmas bargain ghd or good hair day every day as they say is a leeds based hair care products company that has been around since 2001 and in that time has gained a good reputation for professional hair straightening irons amongst other things – my wife has been wanting to try their products for a long time. The air hair dryer included in this set has a powerful 2100 watt motor and features ghd's ionic technology to care for your hair – the comprehensive controls allow you to vary the power and temperature from hot to cool shot. The dryer is ergonomic to use and comes with a generous three metre power cable attached – my wife has been using it for a few weeks and says it is by far the best hair dryer she has ever used.ghd now produce a wide range of hair stylers with their gold professional styler at 139 being towards the top end. This is a salon quality tool that my wife absolutely loves – the build quality and features are first class and you can easily see how the company has gained it's good reputation. This is a high tech product that is safe and easy to use and has been designed for use by top stylists and to help you to produce salon quality results at home. My wife is currently growing her hair longer and is finding this styler extremely useful now it is at mid length – she expects it to be even more so when it reaches it's final length. This is a top quality gift set that would be very welcome at christmas but is perfect for use at anytime – my wife has been really pleased with both of these items and gives this gift set an unreserved five stars for design and performance.
You won’t go wrong with the Nicky Clarke Frizz Control 1200watt Blow Dry Styler NHA045 which is designed especially to minimise frizz.  Even if you’re in damp or humid conditions you’ll be amazed at how well your curl lasts.  It has been made using ionic technology so neutralising positive ions found in the atmosphere (these create frizz and dull hair) and in turn produces a smooth, glossy curl.
At most times in most cultures, men have worn their hair in styles that are different from women's. American sociologist Rose Weitz once wrote that the most widespread cultural rule about hair is that women's hair must differ from men's hair.[38] An exception is the men and women living in the Orinoco-Amazon Basin, where traditionally both genders have worn their hair cut into a bowl shape. In Western countries in the 1960s, both young men and young women wore their hair long and natural, and since then it has become more common for men to grow their hair.[39] During most periods in human history when men and women wore similar hairstyles, as in the 1920s and 1960s, it has generated significant social concern and approbation.[40]
I bought these to replace my daughter's which I had been using and which she wanted back. I was nervous about ordering as some of the feedback suggested that at this price they weren't genuine ghds and this is of course what I wanted as I've tried others and always come back to the ghds. I decided to take a chance and received a genuine set of ghds which are every bit as good as the one's I had to give up.
I am absolutely in love with this ghd styler I had tried the chi first and returned it right away... This one does what I expected and more it straightens my hair curls it and keeps it healthy it is worth every penny I paid ....
The ceramic blue plates aren't just pretty; they push conditioners into the hair, quelling frizz 65 percent more efficiently than a traditional ceramic iron. Even experts were impressed. "[It] leaks heat-protective ingredients onto the hair at the exact point of contact, coating every strand during the straightening process," says cosmetic chemist Ni'Kita Wilson.
Makes my hair much shinier than my lower end flat iron about 30 range . I have wavy hair which straightens easily but will often gain wave as the day goes on. This makes my hair stay straight through the night and into the next day. Heats up fast and has the great option to use for curls waves. Mine was verified by ghd as authentic when I registered it.
if you are really aching to get this please do not go with the free shipping fedex smartpost it took two days for amazon to send out and about ten days in transit.as for the authenticity the ghd I got was one the chosen one . This is my first ghd when first using it my hair was 80 percent dry I know I know it is not good to straighten hair while damp I was so excited I used it right away. When I finished the rest of my head I noticed there wasn't one wet patch of hair on my head and I hadn't burnt myself on my scalp.i've had many high end straighteners very many. Most of them costed as much if not more as this did. However the difference between this one and all the other ones I've had is that I didn't have build up in my hair after straightening. It's like the excess moisture completely evaporates and leaves the natural oil's in my hair. This by far is the best straightener I've ever used.my hair is the softest it has ever been and it feels very natural and flowy.by the way I have thick curly and semi kinky hair. It took me 30 minutes to straighten my whole head of head the first time I used this.
this is the best straightner period

Great purchase
Love my straightener and i’ve had it for about a year now

ghd is always a perfect choice for a straightener. I love this so much.
My hair stylists have always used ghd straighteners on my hair and I finally broke down and bought one after using other cheaper straighteners. I have very curly hair and the ghd gets my hair silky straight with no frizz it does get a little bit of wave to it after about an hour but that may just be the humidity and heat reacting with my hair. As soon as I go back over it with the ghd it is perfectly straight again. It is authentic with the hologram sticker circuit breaker plug and ghd product registration. A great deal on a great straightener
the order came quickly and as I live in france I found the plug system smart the straightener does wonders in very little time even though I have long hair I no longer need a brush and either a third hand to hold the mirror while doing my hair at the back of my head or twist my head and hands so as to hold brush plus hair dryer to do the back. I just hold a mirror in one hand stand back to the mirror and with the other hand hold the ghd which I just keep passing through my hair until it looks silky. A marvel thanks ghd
Beachwaver Co. has reached cult-level status for its super easy-to-use Beachwaver, yes, but this styling iron from the brand is equally as notable. The beauty of it is the fact that you can achieve multiple looks with it. Use as is for a sleek, straight look or apply the black Coast Pro attachments (that are shaped like a round brush) and glide the iron down each hair section, rolling your wrist under towards the ends to create the illusion of a professional blowout.
From the time of the Roman Empire[citation needed] until the Middle Ages, most women grew their hair as long as it would naturally grow. It was normally little styled by cutting, as women's hair was tied up on the head and covered on most occasions when outside the home with a snood, kerchief or veil; for an adult woman to wear uncovered and loose hair in the street was often restricted to prostitutes. Braiding and tying the hair was common. In the 16th century, women began to wear their hair in extremely ornate styles, often decorated with pearls, precious stones, ribbons and veils. Women used a technique called "lacing" or "taping," in which cords or ribbons were used to bind the hair around their heads.[14] During this period, most of the hair was braided and hidden under wimples, veils or couvrechefs. In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive, and wealthy women frequently plucked out hair at their temples and the napes of their necks, or used depilatory cream to remove it, if it would otherwise be visible at the edges of their hair coverings.[15] Working-class women in this period wore their hair in simple styles.[14]
I use this daily. I have medium length naturally almost curly hair. I switched from a chi to this product at the recommendation of my hairdresser and love it I feel like chi went down in quality after my last purchase so I wanted a new brand. I like that it has the auto shutoff after a length of time so I don't have to worry about burning down my house if I forget about it. I will stay loyal to this product as long as the quality stays.
“The temperature of the iron can determine the curl pattern on hair that tends to fall easily, as you might need a higher heat to lock in the pattern closer to the root,” she added. “The internal components of the irons also can determine the curl pattern, and that is why it is important to invest in custom, high-end tools that contain internal heaters that go the entire length of the barrel. The higher the heat, the stronger the curl will essentially be. Low heat will produce a softer finish.”
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
I was in the market for a new straightener and when I was watching videos and reading reviews of this straightener it seemed like one I would want but I couldn't find it for a really reasonable price. Then I looked at amazon and found it for about 110 that was a great deal. So I bought it and it came really fast. It also came in a really cool box. I haven't been using it very long so far but this straightener has proved to be so much better than my old con air infiniti. Best straightener ever
This feature is particularly beneficial for users with naturally wavy or curly hair, which can have a tendency to easily snag in hair styling tools. This floating design, combined with the heat sensor, also ensures that your gorgeous curls won’t become permanently damaged just because you decide to straighten things out a bit for an evening or two. After all, those curls are coveted by beauty pros the world over, and you never want to damage them just because of a styling trend!
Very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.

Great product and fastest shipment ever
Hanz de Fuko’s Modify Pomade is 100% water based. A water based product is easy to wash out but still keeps your hair in place and shining to the max! We recommend using this product for medium hold and high shine. If you want to go full on extreme hold and high shine, then use Heavymade. Like our Modify Pomade, this water base formula goes on clean and heavy. Also great for edge control on African-American hair.
This is the best flat iron ive ever had in my life I have long hair and although its a 1 inch it straightens my hair like nobodys business I love the way it heats up fast and not only that the first time you try it by whatever hair type you have it will adjust the heat for your type of hair and my hair is super thick wavy and frizzy. So yes it works best flat iron and I heard about this flat iron from the best professional hair and make up stylist in the world kandee johnson.
I have not used this item nor will I given my hair is only about an inch long however I am sure my wife will use it after she gets it as a christmas present.i only wanted to post this review to say I had a concern that the product might be a knockoff even though it was coming straight from amazon but I registered it with ghd and it is a legit product. I will update the review later when she uses it. Hope this helps other buyers
If your hair is fine, fragile or damaged you have to be careful with the temperature. Your locks require the lower heat to reduce the damage. The maximum heat level that you can apply on thin or damaged hair is 350°F. But maybe you should start with lower temperature, something like 170°F – and see if this would work. Also, thin damaged hair requires a flat iron with narrow plates so that you will be able to straighten it in one pass.

Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
The historical dictum to brush hair with one hundred strokes every day is somewhat archaic, dating from a time when hair was washed less frequently; the brushstrokes would spread the scalp's natural oils down through the hair, creating a protective effect. Now, however, this does not apply when the natural oils have been washed off by frequent shampoos. Also, hairbrushes are now usually made with rigid plastic bristles instead of the natural boar's bristles that were once standard; the plastic bristles increase the likelihood of actually injuring the scalp and hair with excessively vigorous brushing. However, traditional brushes with boar's bristles are still commonly used among African Americans and those with coarse or kinky textures to soften and lay down curls and waves.
Negative ions have been a longtime fan favorite in the hair care industry, and it is no surprise that this same technology would appear in our top picks for the best hair straightener. Negative ions have been found to reduce static and frizz while locking in moisture, and the same goes for your hair when you use the CHI Air Expert Classic Tourmaline Ceramic Flat Iron!
I received my styler on time and was able to register it so it's the real deal. Very easy process. This iron leaves my hair soft shiny and straight I love it more than my paul brown which I have used for years. I highly recommend it to anyone.
7 21 14 I purchased this flat iron on may 25 2013. I've used this product every day since then with no issues. Also the styler is not a fake and I was able to register it on ghd's website with no problem. I only buy products that are ship and sold from amazon.com only maybe that is why so many people have received fakes I'm not sure. I have course thick hair and this flat iron has been wonderful. The plates are hot but doesn't damage my hair or the ends. I would recommend this flat iron.
after reading all the stuff about fake ghd flat irons I panicked and registered mine online. It went through fine. Mine says manufactured in china but I guess it is the real deal I have loved how my hair looks
I love my new ghd professional original styler 1 inch. The dual voltage allows me to style my hair when traveling which was a real problem before. Compact to take on any trip. Love it
I really liked this device it has light weight and easy to use. Also it is become hot in few seconds.

I love this one had one before it broke used another for about a year glad to be back. Doesn't overheat.
love it highly recommended and will buy again if need be. I've tried other flat irons and this one seems to work best for my wavy frizzy hair.
this is my second ghd my first lasted 10 years. Does not break hair. My hair is thick but fine and breaks easily. I have no problems with it. Hope this one lasts another 10 years
My husband bought this for me as I was still using my expensive australian straightener here in the states. We knew how good amazon's return policy was so we ordered it knowing that we may possibly be buying a fake. Had a problem registering it on the website the first time only due to their site being temporarily under maintenance. No problems the 2nd time. The only difference with my product is the colour of the plates. Mine are black the picture shows cream . Pretty sure this is just because the photo is older.no complaints so far.
just received these as my first ghds and I'm amazed just how fantastic they are. They've straightened my shoulder length hair so quickly and better than any others I have tried. If you're thinking about getting these do it you won't regret it.
The bristles on a hair brush straightener should also be considered. Nylon is best for sensitive scalps or hair that doesn’t become a bird’s nest in the blink of an eye. Some straighteners have bristles tipped with tiny balls made of silicone, rubber or other materials, and they’re a better choice for women whose hair tangles easily because they help “cut through” the tangles without snagging. They’re more comfortable, too.
This flat iron stopped working less than a year after I bought it and ghd will not warranty a replacement one because Planet Beauty or Amazon is not an authorized retailer for their products. Buyer BEWARE....if you purchase from here it will void the manufacturer warranty and you will waste your money just like I did. Planet Beauty was NO help to me in getting my flat iron fixed or replaced!
Genuine ghds so great quality as expected👍🏻 very happy and great value. Ghd eclipse are a bit better in my opinion but are much more expensive so if you’re on a budget this is an affordable high end product.
With so many models and styles to choose from, it can be hard to find the right hair straightener for your medium or long hair. That’s why we love the Cloud Nine Original Flat Iron! This straightener is ideal for users with medium to long hair; this hair straightener can tame even the most stubborn tresses. Featuring 1-inch plates and low, medium, and high heat settings, this flat iron is ideal for anyone with thick or lengthy hair.
why did I wait so long to buy these straightners they are fantastic I have had another make for years and thought they were good for my hair which is thick and strong. Since using ghd I now know why friends have been asking me to get ghd. My hair is so much sleeker. Great
In March 2013, ghd launched the "Eclipse" hair straightener, which uses six sensors in the plates to maintain a constant heat of 185 degrees celsius, a temperature ghd claims is the optimum temperature for styling results.[17] The consistent temperature reduces the time to style hair, particularly coarse hair that may previously taken multiple run throughs.[18] The Daily Mail called the Eclipse "The Rolls-Royce of irons".[19]
nice product

I was able to verify and register it on the ghd website without any issues works great so far.
Looks great to me she uses it very day and loves it.
Nearly 21,000 people gave this flat iron a five-star review on Amazon. If they factored price into that rating, then I agree. For less than $60 it’s pretty spectacular, but it doesn’t beat the fancier ones in terms of performance. The temperature automatically drops after 15 minutes of use. And while it’s easy to adjust that, it is also slightly inconvenient.
When using a brush straightener, you should keep several things in mind. First, always apply some kind of a thermal protectant. Comb your locks properly. Second, be aware of the hot bristles – you don’t want them to touch your scalp. Third, don’t hold a brush straightener as a regular brush however tempting and easy this seems. You should hold it kind of upside down so that bristles won’t touch your skin. To straighten a strand in one pass, hold the brush tight to the surface of the hair. More detailed guide on how to use a hair straightening brush you can find in this article.
get used far too much she loves them.... Have had several other brands waste of time. Ghd's are in a different league expensive but recommended. Very good quality items so still good value
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