Martin Penny, Gary Douglas, Susan Powls and Robert Powls founded ghd in 2001.[7][8] The three collaborated to buy the rights to a hair straightening iron from a South Korean inventor.[9] The brand quickly took off organically, and the company did not even begin advertising until two years after its launch.[10][11] By then, hair salons and word of mouth carried ghd to £12 million, against a forecast of between £3 million and £4 million.[9]
Hello, ladies! This is Monica, the founder of the MyStraightener blog. In this post, I’m going to tell you about the best flat irons on the market so far and some other hair straighteners. I will also give you some tips and tricks on how to choose the best straightening iron for your hair type. At the end of the post, I’m going to answer the most common questions about using flat irons. Gosh, we have so much to discuss! I hope you have some leisure time =)
Great straighteners first pair for the missus and I think she is hooked. Loves the quick best up and thermal trip feature.
This is the best straightener I've ever used plus I can curl with it I registered it online and activated the guarantee. Great product
Can't believe how quick it heats up plug it in and 10 seconds it is beeping. Works great on my hair and leaves a beautiful shine. I have purchased other flat irons for a lot more money and am really impressed with this one. I was nervous after reading some of the reviews that this maybe a fake. That wasn't the case. As soon as I received it I went on line and was able to register it with ghd with no problems. I would recommend this one.
Has the perfect heat so that it doesn't get my hair. I've used a chi for years but this is by far better. No breakage and not as many fly aways and I have very frizzy damaged hair.
Great styler but I was not able to register it with ghd. Pretty disappointed. They said that does not mean it's not authentic just that I did not buy it from an approved dealer.
best straightener I've ever used.

Derek Yuen, the man responsible for Cole Sprouse's grown-up new look, recommends the GHD Platinum Professional Performance iron. The flat iron is consistently and evenly heated at 365 degrees, which is safer and less damaging on the strands. “The beveled edges also allow for infinite styling possibilities, not just just for straightening hair,” says Yeun.


I started this site after I made the decision to get a new hair straightener. I am not a novice with irons by any means, and I’ve had just about every kind imaginable except for some of the newest options. When I realized how far the industry had come in the last couple of years, I decided it was time to try something new. A good flat iron can last for years, as long as you look after it and make sure you buy one that’s robust enough to take what you put it through. By doing your homework up front, you can make sure you not only get the right straightener for your locks, but you don’t end up spending an inordinate amount of money on something that doesn’t work for you. Believe me, I’ve been there!
Product just as described
These straighteners heat up to 232 degrees in just 30 seconds so you can style your hair quickly and without fuss. The smooth plates glide through your hair; helping to smooth the fibres and give you a highly conditioned and glossy finish. Temperature is monitored 50 times per second which ensures that heat remains evenly distributed throughout the plates and your hair appears healthy and sleek.
This Amazon bestseller has just about everything you’ll need in a hair straightener. The 1-inch plates are high quality ceramic and tourmaline plates for silky smooth results. These plates feature 8 HeatBalance microsensors that ensure temperature remains consistent and evenly distributed throughout. Plus, these are floating plates with curved edges so you don’t have to worry about snagging your hair while you style because the plates adjust the angle as you do your ‘do.
Nbsp i’ve had these for 4 months and they have broken a red light is flashing on the button and it’s making weird noises. I also think it had overheated and burnt my hair before it happened as my hair smelt of burning. Before they broke these were the best straighteners i’ve ever had so if you can get your hands on a non faulty one they’re good.
so many people gave negative reviews for this product. However I bought directly from amazon ghdprofessional and I can register mine successfully. Also after comparing with my old genuine styler I know the new one is not fake. Don't be bothered about on earth how many holes on the cord because both of my stylers have 2 holes. So just go from amazon ghdprofessional directly and you can save a lot.
Excellent product and very fast shipping. Would not buy any other brand of flat iron.
Don't ever consider buying any other brand of hair straighteners. I have very curly hair and these are the only straighteners that actually so the job and I have tried many over the last 15 years.

I bought this as a replacement for a 2008 ghd and whatever they have to change the models since I absolutely love it my hair comes out shiny and smooth and it takes me half the time to straighten my wavy hair as it did before. It heats up in 10 seconds.it also has not had any residue build up on it I've had it about 6 months whereas I used to have to clean my old straightener periodically.
my hair legit gets all the time very frizzy and never gets straight. This product is amazing and I truly think it is the real ghd it heats up quick and my hair straight lasts a very long time. Great for the price... Totally worth getting.
Love my ghd had it for 3 yrs and still perfect
The shorter your hair is, the narrower plates you need to straighten it properly. I have to admit, most flat irons don’t work well on really short hair. The most common width of plates is something about 1 inch, at least in my rating. If you have really long locks you can try a straightener with 2-inches long plates – for instance, the Xtava flat iron.
During the First World War, women around the world started to shift to shorter hairstyles that were easier to manage. In the 1920s women started for the first time to bob, shingle and crop their hair, often covering it with small head-hugging cloche hats. In Korea, the bob was called tanbal.[28] Women began marcelling their hair, creating deep waves in it using heated scissor irons. Durable permanent waving became popular also in this period:[29] it was an expensive, uncomfortable and time-consuming process, in which the hair was put in curlers and inserted into a steam or dry heat machine. During the 1930s women began to wear their hair slightly longer, in pageboys, bobs or waves and curls.[13]

my first ghd styler. I was super skeptical about the purchase considering the 50 difference on their website. I was able to register it so I'm thrilled to say it's the real deal though I haven't tried it in my hair yet I know what to expect...


My wife adores these straighteners from ghd.here first reaction was actually mild disappointment as the plates are a little smaller than she is used to but this is made up for by the straighteners being lighter and more comfortable to use.as always with ghd the presentation is excellent really playing on the limited edition colour scheme here that has a lovely icy metallic teal look.the carry case heat mat is nicely designed and practical a good example of the approach to manufacture and design here that results in a sleek but sturdy end product.
arrived less than 24 hours after I had ordered it incredible delighted with my ghd's discounted because of slightly damaged box nothing wrong with the straighteners at all. Brilliant as ever amazon many thanks

You may as well wear a sign that says “SLIPPERY WHEN WET” when styling with what’s affectionately called “hair grease.” Pomades give the appearance of high shine with a wet, “freshly-showered” look. This product is used for classic comb overs to slicked back, red-carpet looks. Traditionally pomades have been oil based and difficult to wash out, but over at Hanz de Fuko, we’ve fixed that problem...


I was not expecting this kind of straightener from ghd. Complete waste of money. Cheap quality straightener.
The Karmin G3 Salon Professional Ceramic Flat Iron is one of our picks because not only does it perform great, it has a 3-year warranty that backs it up; not something you see with every flat iron in the market. This hair straightener features 1-inch pure tourmaline ceramic plates that can heat up in less than 30 seconds. It has a tangle-free swivel cord and is dual voltage. And it makes use of micro-porous technology and infrared heat to lock in the moisture and natural oils of your hair so it looks healthy, silky, shiny, and straight.

love it totally worth it

A fabulous duo of top notch ghd products. Firstly the styler it's easy to use as it automatically heats to a predetermined non adjustable 185 c optimal for styling without damaging hair. Should one need a higher temperature then this is not for you. It's supplied with a chunky 20 cm square heat mat to protect surfaces and it auto powers off after 30 minutes if not in use. Given its speedy heat up rate I reckon this could be reduced to 10 minutes in use great results are possible with very little practise.and the hairdryer very nicely balanced with good access to the controls without stopping. The lower switch is the 3 position fan speed off medium high but it doesn't sit quite right ... To get to the highest speed one has to push the end of the switch down into the handle its as though the switch has not been installed level vertical but it's not a huge problem the 3 position heat switch is much better. The cold shot button requires a fair bit of effort to hold in with 1 finger for anything more than a few seconds.both have very good quality cable that are properly flexible unlike some 2.7 m styler 3.0 m on the dryer. With regard to cables the manufacturer's make it clear that the cables should not be wound around the device but folded as they were as they came out of the box ... That's ok in theory but using the twist ties is not practicable so it would have been useful to include some cheap and easy method of coiling the cable especially for travelall said and done superb kit with a niggle about a switch and cable storage
I previously purchased this item from a salon for 2x the price and loved it before it finally died 2 years later. Purchased from this seller and was a bit concerned from previous reviews about it being fake . As far as I can tell it is authentic was able to register the product with serial number on ghd website works wonderfully and I am very happy with my purchase.

The new 'dark' ghds are fabulous I love them. I have frizzy hair before using them but they leave my hair silky smooth perfectly straight I recommend them to everyone these are the best hair straighteners ever they're much better than chi. They get super hot are the best hair irons I have ever used. They last me about 1 2 years if I use them 3 4 times a week. My hair is just below shoulder length I can have straight sleek hair in about 15 20 mins.
this was a birthday present for my daughter and she received it by her birthday and was extremely happy with it. Works great with her corse hair.
excellent price for ghd's. Works really well on my hair leaving it soft and gorgeous. My last pair lasted 7yrs hopefully these will last me a similar amount of time.

I was just replacing the one I had. Great flat iron.
Love the styler.
I was skeptical buying this on amazon but with some of the other reviews I took a chance. This is authentic product and with that of course lives up to the ghd reputation I was able to register it on their website without a problem. They needed the number on the hologram and the date numbers on the inside sticker. I have attached pictures. Note I was not given this product ot any discount I simply wanted to give my feedback.
what can I say ghds they are amazing. And the edition is the ones I always come back to. Love love love them
my styler seems to be legitimate and has the shiny sticker and seems to be correct in all other ways. It does indeed work so that really is all that matters. I was given this free for an honest review. I have to say overall I like this styler. It is the perfect size for my hair as it is short and medium in thickness. The styler it self is a little heavy to hold up for long periods so just be warned about that and it rolls on my counter top. It heats up quick and works great though and I love that I can curl or straighten and it has an auto shut off in case I forget to turn it off that is the best feature to any styler in my opinion so I do not burn my house down . Also this one in particular looks very nice not that it matters for functionality but it is a pretty iron. I was able to straighten my hair in far less time than my previous straightener and it seems also I am not using nearly as much heat. So I love this styler and my only complaint is that it is a bit clunky to hold.
Fine or thinning hair can easily become damaged under too much heat, so cooler temperatures (i.e., those under 300° F) are ideal for these hair types. If you have very curly, course, or thick hair, then higher temperatures upwards of 400° F may be more suitable to your needs. With the ISA Professional Titanium Flat Iron, you can cool it down to 265° F if need be and also crank it up to a whopping 450° F for textured styled.

Brant Mayfield, who styles everyone from Diane von Furstenberg to Nicole Scherzinger, favors this glossy white flat iron. "It has digital single pass technology, which helps for smoothness and contains an eternal microchip that maintains an even temperature," he says. The angled edges and ceramic plates will keep your hair smooth and without kinks.
I wasn't sure what to expect with this flat iron but it is really amazing. It is ready really quickly less than 20 seconds and straightens styles my hair quickly. The straightening is even seeming to last into a second day. Can't say that about my old one ... Highly recommend as a sidenote it was an authentic ghd I was able to verify register it with ghd with no problems.

Wonderful product I just love it take it from me you must spend the extra money and buy the more expensive professional version of this product. It makes a huge difference great seller product came one day sooner than expected.

I had this hair styler when it was first released and when mine finally died I was distraught as I could not find it, or anything like it, locally. When I finally found it on Amazon, I was so relieved! I am so happy to have this as it works great for me. My hair is short but I think your hair length is irrelevant. My hair is not curly but it has body and is a little coarse. When it rains or I am in a humid environment, it will frizz a bit. This hot air styler--which does away with the need for a separate brush--works perfectly to smooth out my hair and at the same time add volume and direction to my hair. A friend saw me using it at the beach recently and wanted to get one too. It ... full review
In the 1800s, American women started wearing their hair up when they became ready to get married. Among the Fulani people of west Africa, unmarried women wear their hair ornamented with small amber beads and coins, while married women wear large amber ornaments. Marriage is signified among the Toposa women of South Sudan by wearing the hair in many small pigtails. Unmarried Hopi women have traditionally worn a "butterfly" hairstyle characterized by a twist or whorl of hair at each side of the face.[42]

I previously owned a basic chi for about 4 years until it recently stopped working. I bought this one after using a friend's ghd styler and I love it it does a much better job than my chi ever did and my hair stays straight for longer


You can't beat a real pair of ghds well that's the wifes happy for a bit at least she's over the moon thinks they are the best ever and they make her hair feel nice. What more do you want.
Featuring the same 1.25-inch plates CHI users have loved for years, the new CHI G2 Ceramic and Titanium Flat Iron make it easier to style longer hair! If you’ve ever tried to use a non-professional hair straightener on your hair, then you know just how quickly the process can become a literal pain! From hand strain to sore wrists and arms, most hair straighteners stick to old adage of “beauty is pain.”
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
Great product and fast shipping.

The high-density bristles on the professional-style nano comb are designed to prevent curly hair from catching in the teeth. However, that also means straightening your hair can take longer than it does with the Glamsfields or AsaVea, because you may need to make more passes with the brush. Heat-up is fast (60 seconds) and the heat is evenly-distributed thanks to metal ceramic technology. The double-ionic generator works to prevent frizz and split ends.
My stylist recommended me to buy this. It is a bit pricey but I get the salon quality style at home. I waited for a discount and used my amazon points to help with the cost. It did sit in my quot wish list quot for awhile but it was worth the wait to get it somewhat cheaper.

after reading review with titles like fake I was a bit nervous but took a gamble anyway. Its authentic. I also found out that ghd has outsourced the production of some of there irons to china. In fact when I went to register my iron I clicked the help link for the date code and the example label had made in china clear as day on it.on the iron amazing night and day with the old one my favorite feature is the no tangle swivel cord
I used to use a flatiron which doesn't curl the hair very well..leaves a crease in the hair. The ghd styler is awesome for both curling and straightening awesome product
Best hair straightener I've ever used. Had for years still working

very quick to heat up and they are much hotter than any other styler I have used. Love that they can be used when travelling abroad with dual voltage. Thanks to my sister for recommending this product.


ghd is huge in australia the creme dela creme of hair straighteners. It is not as big yet in america which I found strange but I think its because of all the other brands that were so good that are now not so good.i have moved to america for a year and my australian ghd does not work here wattage difference or something it doesnt heat up . So I just wanted a cheaper but still good straightener for the year or even one that I could take home and still use I've read america to aus is fine but not the other way . I have had my australian ghd for almost 5 years now and it works as good as the day I bought it. 5 Years I looked at chi hsi babyliss all the straighteners on amazon and other websites. I was scared of all the horrible reviews each of these brands got that they stopped working after a certain time that they were fake the ceramic plates started to chip etc. There were plenty of good reviews too but the bad reviews scared me. I am usually an unlucky one with products turning crappy. I know I'm only here for a year but I dont want a crappy straightener. I want one that makes my hair look and feel fabulous and that I can use to straighten and create awesome curls. Thats why I decided to buy another ghd. They honestly are amazing and I think they will just be so huge in a year or two unless the other brands pick up their act they are worth the price cheaper than in aus and they last forever. Ghd have a authentication tool on their website to make sure you got a real legit straightener. They have lots of videos and how to's as well which is great for those who have no idea what they are doing which is what I started off as.my australian hairdresser first recommended ghd to me and now my american hairdresser also recommended it to me as it is what she uses in the salon and at home she also happens to be a friend so I trust her . The brand truly is the best and will make your hair feel fabulous.i have long almost to my elbows thin fine coloured and highlighted damaged hair. The ghd doesnt damage my hair any further than I already do at all. I use their products to style and eufora shampoo and conditioner. I believe that the products you use including shampoo and conditioner really impact a the way you hair looks and feels after being styled and b the way the straightener works and reacts to your hair.cons expensiveno heat controlpros it makes my hair look silky and stylishno frizz whatsoevermy hair looks so healthy after I straighten with the ghd rather than all broken with flyaways like cheaper straightenersit lasts forever its so easy and quick to usedoesnt kink or burn my hairthe plates are rounded making it super easy to curl even for a novice like mei can straighten my hair perfectly in less than 15 minutes.it automatically switches off within thirty minutes if it remains unattendedi can curl my hair in about 20 25 minutes I'm not very good at it temperature is automatically controlled so the heat distributes evenly on the surface of my hair.its lightweightheats up super fastit doesnt make my hair feel greasy and oily and I can leave it for a couple of days without retouching.i honestly believe that once you get a ghd you will never happily go back to another brand. They are amazing and worth every penny. You wont regret it.please note I purchased my ghd from folica.com amazon is cheaper but I was weary of the possibility of a fake one. There are so many different ones on amazon it confused me so I just jumped on over to folica.com and got 20 off it was more expensive than amazon but definitely cheaper than home or shops here. I have just purchased crappy fake products online not amazon before and was more confident in folica.com this time round.
The best flat iron I had my first one for 12 years before it stopped working I just go the exact same one and I'm so happy with it
ghd launched its first advertising campaign in 2003, as the sponsor of the British reality television show The Salon.[20] The company has also featured prominently on Australia’s Next Top Model.[21] In November 2009, ghd ran a popular series of advertisements titled ‘Twisted Fairytales', including depictions of characters such as Rapunzel, Red Riding Hood, and Cinderella with the tagline "You can do anything with your hair".[22][23] Singer Katy Perry was named the face of ghd in December 2011.[24][25]
The one I got was real and I've had it for 2 years now I love it
absolutely amazing I have long super thick curly hair and I couldn't believe how well the ghd worked. I've used a chi for years and the ghd is a million times better. One pass and my hair is super straight. I wish I had bought one years ago.
The titanium plates in the BaByliss Pro Nano Titanium Straightening Iron were designed to conduct high levels of heat (again, up to 450° F!) in a short amount of time. Coupled with the Nanotechnology that is packed in each plate, this hair straightener is ideal for anyone that experiences unwanted frizz or static on a regular basis! The titanium also acts as a barrier from corrosion keeping your hair straightener and precious strands free of build-up for years to come!
I was a little weary about buying this because of all the bad reviews about it being counterfeit. I also know that a lot of people have posted about this already but I received my product and was able to register it on ghd website and that it is real.awesome deal highly recommended

In short YES! You absolutely can use too much heat on your hair. Burning hair is not a good smell, it’s not a good look either! You may end up having to get a pretty severe haircut if you’re not careful about the amount of heat you put directly on your locks. Read through this to get an idea of what’s safe and what will leave you wishing for a good trim (or possibly a wig).
Ask any seasoned hair stylist for a flat iron recommendation, and you will hear the same brand time and time again: CHI. Known the world over as a leader in hair care and styling, CHI is your go-to name for salon results at home. While CHI offers a variety of designs (and fun colors!) to choose from, the brand’s G2 Ceramic and Titanium model is what caught our eye when researching the best hair straightener. This hair straightener is packed with high-tech features and an upgraded, ergonomic design for the shiniest and straightest ‘do you’ve ever seen!
Love ghd this was the cheapest price if your shopping around
excellent deal. Thanks

Works good nice lil hello beep when it's turned on. Solid even sufficient heat but not scalding. Glides through the hair smoothly with a good feel. Features automatic shut off and extra long 9 ft cord too.high quality flat iron all around. Will update in a few months to report on it's durability after regular use.
We do love the fact that the flat iron remembers your last heat setting so you don’t have to keep changing it every time you turn the hair straightener on. With this flat iron, you also get an automatic shut off feature. The plates are 1.5 inches wide which makes it ideal for individuals with medium to long thick tresses. However, it isn’t ideal for making curls due to the large plates. Also, there may be durability issues as several owners have reported that their units never lasted more than a year.

Great price for a fabulous new flatiron I love the ghd brand I had a previous one it got fried when I went to paris due to voltage so the converter on this one is great
It wouldn’t be fair to highlight a straightening brush that’s great for thick hair without also selecting a product that’s best for extremely thin or damaged hair. The MiroPure has 16 different heat settings and is capable of reaching 450° to straighten all types of thick and normal hair. What’s most notable, though, is that it can straighten hair at temperatures as low as 170°, perfect for very thin hair that’s likely to be fried at higher temperatures. It’s difficult to find a model suitable for that type of hair; the review team recommends the MiroPure.
Getting gorgeous hair at home is now within reach, thanks to professional-quality hair styling tools from ghd. The pros at ghd have made it their business to help ensure you have a great hair day every day. And with their revolutionary range of hair straighteners, styling devices, and more available at QVC, you can enjoy stunning styles without taking a trip to the salon.
Featuring advanced ceramic heat technology, the ghd Gold Professional Performance 2" Styler is designed to operate at the optimum 365°F styling temperature for healthy-looking hair with enhanced, lustrous shine. Styling thicker, longer hair is quicker and easier thanks to the larger plates that glide through strands without snagging for fast, effortless styling and flawlessly polished strands. It heats up in as little as 30 seconds to tame frizz and transform coarse textures into sleek, smooth styles that last. The styler has contoured, round edges to unleash undulating waves, and with its styling versatility, you can change your look every day.
Tourmaline is an organic, prismatic crystal found in granitic rocks that is crushed into a fine powder and layered onto the surface of the plate. Tourmaline is great because heat is more consistent and evenly distributed through the plate. Also, it produces more negative ions than ceramic with less heat. This means that you not only get more control, but you also get better results and expose your hair to less damage. It’s the newest entry in the heat styling industry so hair straighteners with tourmaline tend to be pricier. Some hair straighteners like the HSI Professional Glider infuse both ceramic and tourmaline to boost the number of negative ions produced.
The ghd classic 1 inch styler is the bomb it heats up in seconds after being turned on feels balanced and streamlined in my hand has a swivel cord that never gets tangled and safety guards at the tip to prevent accidental burns. I can now style my long hair in half the time it formerly took.
I haven't checked to see if its registered and original but it is phenomenal love it
always pleased with ghd products no change here
Just had my very long very thick hair cut today and they finished it with this straightener. I'm a big supporter of what isn't broken doesn't need to be replaced but with how well this one worked and how silky smooth my hair feels now compared to my old straightener I am now shopping around to replace it. I'll probably get a 50 model like the hsi instead of this for 140 190 but for those willing to pay this price it works wonderfully and hopefully you love the results as much as I do

Count on Kristin Ess to bless us with high-performance hair tools that are super affordable and good lookin', too. Crafted from two titanium plates to deliver heat fast and evenly, Ess's flatiron reaches temperatures up to 440 degrees, has shine-boosting technology, and shuts off automatically. So you can forget ever having to wonder if your flatiron is still on after you've left the house.


I purchased these ghd straightners a few days ago and have been overly impressed with them. They are so far deinately the best pair of straightners I have ever purchased. My main concern was that they wouldnt be genuine but the ghd website said amazon was an approved seller and since haveing the straightners I have been able to register them so they must be genuine. I would definately recommend the straightners
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